Browsing Tag

Pathwire

Pathwire Launches Playbook to Help Brands Respond to Rising Customer Demand for Personalized Connection

Pathwire has launched the Email Growth Playbook, which highlights 60+ proven tactics to increase email ROI along with customer engagement and loyalty. Responding to the rising customer demand for more personalized connection, Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, today launched its “Email Growth Playbook,” a comprehensive resource filled with proven tactics that help businesses increase email performance. Marketing Technology News: Metis Alumni Win…

Pathwire Survey Finds Nearly Half of Email Senders Changed Their Strategy During the Pandemic

Email senders increased volume and adjusted strategy within the last year to communicate more authentically and better align with shifting customer values Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, today released a new study titled “How The COVID-19 Pandemic Has Changed Emailing” that examines the changes in email sender habits during the global pandemic. The study finds most email senders are communicating more frequently and have responded to consumers’…

Pathwire Study Reveals Ways B2C Brands Are Missing Opportunities to Connect With Customers

New research from Pathwire, Mailgun and Mailjet’s new corporate brand formed to help brands bridge the communication gap, shows that one-third of consumers have dedicated email addresses for promotional emails Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, released a new study, ‘The Path to Email Engagement in 2021,’ that provides valuable insights to email senders. Pathwire brings together Mailgun, the email delivery service for developers, and Mailjet, the all-in-one email…