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Peach

Peach Launches New Product to Clients

Digital video ad spend increased by 25% from 2018-2019 in the US*, but the advertising industry still relies on technology designed for TV. As a result UK martech player Peach built on two decades of expertise in optimising video advertising workflows, to build a new easy-to-use platform that is digital-native and designed to deliver across a diversifying media landscape. Unveiling the new Peach platform to new and select customers in the UK before it is rolled out across the globe, it is the latest in a series of…

Peach Raises the Stakes in the Americas With A+V Investment

A+V, Latin America’s leading video ad workflow company, has become a fully-fledged member of the Peach family enhancing Peach’s global capabilities and potential. Peach has raised its equity interest in the company to 75% from a minority position. Peach made an initial investment in A+V at the end of 2013 and has helped the company successfully become the number one player across Latin America. A+V is the market leader in Chile where it’s headquartered as well in Brazil, Mexico, Colombia, Peru and Ecuador.  It also…

Group IMD & Honeycomb Rebrand as Peach

Group IMD & Honeycomb, global market leaders in the fast-moving advertising technology sector have rebranded as Peach. Building upon two decades of expertise creating technology to optimise video advertising workflows, the rebrand marks the company’s increased focus on innovation for digital media, enabling video ad delivery to any screen, anywhere, anytime — and helping clients seize new opportunities across TV and digital advertising. Peach automates processes so video advertising can be sourced, checked,…