Digital video ad spend increased by 25% from 2018-2019 in the US*, but the advertising industry still relies on technology designed for TV. As a result UK martech player Peach built on two decades of expertise in optimising video advertising workflows, to build a new easy-to-use platform that is digital-native and designed to deliver across a diversifying media landscape.
Unveiling the new Peach platform to new and select customers in the UK before it is rolled out across the globe, it is the latest in a series of announcements from the London based business, the only worldwide player to fully automate video ad delivery processes to broadcasters, social and digital media owners, everywhere.
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Doug Conely, Chief Product Officer: “From mid-2018 the company has grown its team of developers, product specialists, user researchers and designers by more than a third to deliver its vision of a modern, flexible system designed for the rapidly evolving ad ecosystem. Our users expect their enterprise applications to feel like the best consumer applications but with proven scalability and reliability. Building a new experience on our global cloud native infrastructure delivers both.”
In recent weeks, Peach has announced a collaboration with Comcast and taken a controlling stake in LatAm based ad delivery company A&V. Operating in more than 100 countries, with 35 offices worldwide and over 2,700 clients including Unilever, L’Oreal and Universal Pictures, the company is featured in the 2019 Parliamentary Review as a case study of a UK-based global technology business.
Indeed, over the last decade, Peach has expanded internationally both through organic growth and a series of notable mergers and acquisitions in Europe, China, India, Singapore and Latin America, including eBus and Honeycomb and in that time, its turnover has grown by more than 300% to £30M.
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