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Penske Media

Penske Media Announces Mike Monroe as New Chief Marketing Officer, Head of PMC Studios

Penske Media Corporation (PMC) announced the appointment of Mike Monroe to Chief Marketing Officer, Head of PMC Studios. In this new position, he will lead the development of PMC Studios, Integrated Marketing & Creative Services, Account Management, and Communications for the Portfolio Sales team working in conjunction with PMC's portfolio of award-winning brands, which includes Rolling Stone, Variety, Robb Report, SHE Media, Deadline, ARTnews and WWD. He will be based in PMC's LA office. Marketing Technology News:…

Penske Media Appoints Chief Digital Officer

Penske Media Corporation (PMC) announced the appointment of Craig Perreault, a 16-year executive with the company, to Chief Digital Officer. In this newly-created role, Perreault will continue to focus on product strategy, business development, monetization, and audience development for PMC’s portfolio of award-wining brands, which includes Rolling Stone, Variety, Robb Report, Deadline, and WWD. “Craig’s in-depth knowledge and experience across our organization and industry uniquely equips him to drive key areas for PMC…

Penske Media, Slate Among Publishers To Select Placements.io

The Placements.io Revenue Management System Is the Leading Choice for Publishers Replacing Google-DSM Placements.io, the revenue management system for publishers, announced a series of significant new client wins. Among them are News Corp, Penske Media Corporation, Dotdash (an IAC brand), Slate, Hemnet and autoTrader.ca. These publishers have all signed with Placements.io after reviewing the products available in the market as they leave Google Doubleclick Sales Manager (DSM). Placements.io also welcomed other major…

Apester Launches a Story Suite for Online Publishers and Businesses

Apester, the interactive storytelling platform, has launched a suite of story features that grants online publishers and businesses innovative engagement experiences inspired by social networks. With the new Story suite, online brands are now able to produce Instagram-like stories in minutes and seamlessly blend them into their sites without any need for a designer. Brands can distribute their stories across their online properties with the Story Strip, a carousel of your site's live Stories, located at the top of an…

Penske Media Expands Partnership with Outbrain

Outbrain Enables Penske Media Corporation to Improve Reader Loyalty and Total Revenue Following a successful test of Outbrain Engage, Penske Media Corporation (PMC) expanded its strategic partnership with Outbrain, the leader in personalized content discovery. Outbrain delivers significant revenue for publishers like PMC through sponsored content, while personalizing the editorial content for readers. Also Read: Penske Media Appoints New Vice President Of Revenue Operations PMC has been an Outbrain distribution…