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Penthera

Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours

Parks Associates released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapshot, developed in cooperation with Penthera, a global software development company that works with video providers globally to improve the mobile video experience, investigates the changing role of mobile…

TechBytes with Josh Pressnell, CTO at Penthera

Tell us about your role and the team/technology you handle at Penthera. Penthera’s mission is to allow viewers to watch the video whenever and wherever they want. We provide Software Products that facilitate the delivery of Video content over wireless networks to mobile devices. Our platform enables our customers to remove the friction that users experience due to network and connectivity issues, by ensuring that the content they want to watch is available locally on their device and is consumable in high quality and…

In a Mobile World, Ad-supported Video Must Innovate to Survive

For decades, television has thrived on the basis of the following bargain: free content in exchange for watching advertisements. Today, though, the rise of subscription services like Netflix and Amazon Prime has made many question the viability of ad-supported services in the streaming media ecosystem. Yet ad-supported video is starting to gain audience share in the streaming world, as Freewheel reported in its Q2 2018 Video Monetization Report, and it should be no surprise. In fact, the ad-supported model is appealing to…

Prediction Series 2019: Interview with Daniel Hurwitz, Chief Revenue Officer, Penthera

Tell us about your role at Penthera and how did you start here. For over a year, I’ve been CRO for Penthera. Before that, I spent more than two decades building and scaling cutting-edge media/marketing tech companies that push the boundaries of innovation in their industry. Today, my team and I work with the most well-known streaming media providers in the world — media and entertainment companies such as CBS, AMC, Showtime, Starz, and more, OTT players, and even brands and publishers venturing into video — to innovate…