Browsing Tag

Performance Data

New Internet Performance Data Shows the Staggering Scale of Canada’s Urban-Rural Digital Divide

In April, rural download speeds were nearly 12 times slower than those enjoyed by urban Canadians New data released by the Canadian Internet Registration Authority (CIRA) shows significant differences in the internet speeds experienced by rural and urban Canadians. The data was generated by CIRA’s Internet Performance Test and was submitted yesterday into the Canadian Radio-television and Telecommunications Commission’s (CRTC) consultation on barriers to rural broadband deployment. Today’s release comes on the heels of a …

The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data

Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the World Federation of Advertisers (WFA) claims that conflated click volumes will cost businesses as much as $50 billion by 2025. However, compare the $5.8 billion lost in 2018 to the $6.5 billion in 2017 and you might believe that things are improving. As advertising vigilantes try to stem the growth of ad fraud by dismantling bot networks and deploying programmatic networks with built-in fraud prevention…