Browsing Tag

personalization

MessageGears Announces Platform Support for Transformative AMP for Email

AMP for Email Support Will Empower Marketers to Build More Interactivity and Personalization Into Their Email Marketing Campaigns, Transforming the Nature of the Inbox MessageGears’ unique cross-channel messaging platform now provides support for Google’s AMP for Email, allowing senders to include AMP components inside content-rich emails, introducing application functionality and interactivity to the inbox. To support marketers sending AMP content in email, MessageGears has also enriched their message previewing…

Webinfinity Addresses The Engagement Gap In Business Portals With Its Engagement Automation Engine

Webinfinity is formally launching its Engagement Automation Engine, redefining how business portals are developed, curated and experienced. Webinfinity's engine is purpose-built to drive engagement with less cost and faster time-to-engagement when compared with traditional approaches to business portals. "Traditionally, business portals lack the intelligent personalization across ecosystems of content, applications and relationships required for a partner, customer or employee…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

The Customer Experience Challenge

Experts weigh-in on how to reach goals despite moving targets “Customer Experience: A Moving Target” was a hot topic of conversation at Xplor 19 in May. Moderated by Matt Swain, the panel discussion included Hailey Wilson from Illumina and Antoine DuPont from Katapult Marketing. The three customer experience (CX) and communication experts offered their insights – from a changing Marketing landscape to quantifying CX.  Below are highlights from the session. How Has the Marketing Landscape Evolved in Recent Years? “We…

Flashtalking Continues to Lead as a Top Independent Primary Ad Server

Flashtalking, the leading global independent primary ad server and analytics technology company, announced over a dozen new primary ad serving wins -- including McDonald’s and Shutterfly -- as the company continues to build its global leadership. The flurry of wins takes hold following a strong 1H 2019 in which the company deepened its partnership with Adobe Advertising Cloud, among other integrations, sealing its reputation as the only credible global primary ad serving alternative for sophisticated marketers and their…

Old Mutual Limited Selects AWS as its Preferred Cloud Provider

Africa’s Largest and Oldest Financial Services Group Leverages AWS’s Proven Infrastructure and Unmatched Set of Cloud Services to Speed up Innovation and Improve the Customer Experience Amazon Web Services, Inc. (AWS), an company, announced that Old Mutual Limited has selected AWS as its preferred cloud provider and will migrate its digital customer platforms, core insurance applications, and product administration systems to the cloud. With the help of AWS’s expert professional services organization, the company will…

Data: Cyber Monday Emails Sent in Q4 2018 Generated Three Times the Conversion Rate of Standard Emails

Yes Marketing Study Finds Brands Sent 25 Percent More Cyber Monday Emails Year-Over-Year Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event's status as a powerhouse for driving purchases during the holiday season. In its 2019 Holiday Marketing Guide, Yes Marketing analyzed more than 6 billion emails sent in Q4 2018. The report found that despite a 25% increase in adoption, Cyber Monday emails generated a 57% higher…

rue21 Selects GroupBy to Enhance Its Digital Commerce Experience

GroupBy’s eCommerce Search Technology Will Empower rue21 to Drive a Highly Relevant Customer Experience GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in this space, announced that rue21, a leading fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including Search, Navigation, Recommendations, and Personalization for eCommerce, to enhance the online shopping experience for its customers. “Our partnership with GroupBy takes us further in…

Accenture Interactive Announces Intent to Acquire French Data Marketing Firm Sutter Mills

Expanding Its Capabilities in Data-Driven Marketing Strategy, Adtech and Martech Would Strengthen Accenture Interactive’s Ability to Help Brands Deliver Hyper-Relevant Experiences at Scale Accenture has agreed to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. The acquisition requires prior consultation with the relevant works councils and would be subject to customary closing conditions. Financial terms of the transaction are not disclosed.…

DAX US Exclusively Partners with Frequency To Offer Data-Driven Dynamic Audio Advertising

DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s…

Yottaa Publishes 2019 eCommerce 3rd Party Technology Performance Index

2ND Annual Index Rates The Best And Worst Performing eCommerce 3rd Parties Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of the latest version of the company’s index on the performance of 3rd party technologies used on online retail and brand websites. The “2019 eCommerce 3rd Party Technology Index” is designed to help retailers research new technologies for their sites and understand the impact 3rd parties can have on overall site performance. “Trustpilot's mission is to…

Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and so are sales and partnerships. When Splunk bought SignalFx for $1.05 billion, we knew that the digital businesses would take inspiration from the development. Today, Monetate is snapped by Kibo Commerce. Monetate is a leading testing and optimization provider. The deal would allow Monetate to join Kibo and Certona crews and empower retailers…

What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize Millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox. Mailboxes used to be crowded with paper advertisements, bills, and…

Luxury Institute: The Rising Tide of Advanced Personalization

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalization. Personalization is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that personalization helps advance customer relationships; 85% state that customers now expect it, while 88% cite delivering better customer experiences as the key success…

Evergage Named an EContent 100 Award Winner for Fourth Year in a Row

Evergage's Personalization and Customer Data Platform (CDP) Honored Among the Technologies 'That Matter Most' in the Digital Content Industry Evergage, The 1-to-1 Platform company, announced it has been named a winner in the EContent 100 for the fourth year in a row. The annual awards program – honoring the 100 companies that matter most in the digital content industry – is hosted by EContent magazine, a leading authority on the businesses of digital publishing, media and marketing. For the first year in the award…

Brands Must Create Personalization Strategies For Previous Holiday Customers, Monetate Study Shows

Holiday customers that come back the following holiday season convert at 4.2% compared to 2% conversion for all customers Monetate, a worldwide leader in personalization, announced the release of new research that finds customers acquired during the previous holiday season were more than twice as likely to convert the following holiday season compared to other customers. Monetate analyzed 8.52 million customers across 2017 and 2018 holiday seasons and identified that customers who came back, or were “retained” the next…

Qubit Start for Peaks Includes Proven Tactics to Increase Retail Revenue Throughout the 2019 Holiday Season

New Personalization Package Decreases Resource Impact on Brands and Accelerates Time to Revenue Qubit, the leading marketing personalization technology provider, announced Qubit Start for Peaks. The solution provides retail brands with an expedited on-ramp to build and deliver personalization experiences in order to fully leverage peak holiday shopping periods, including Black Friday and Cyber Monday. Marketing Technology News: The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases…

Evergage Receives Highest Product Score in Every Use Case in Gartner’s Critical Capabilities for Personalization Engines Report

For the Second Straight Year, Gartner Ranks Evergage the Highest in Marketing, Digital Commerce and Customer Experience Use Cases Evergage, The 1-to-1 Platform company, announced that Gartner has given Evergage the highest product score in every use case the research firm analyzed in the Critical Capabilities for Personalization Engines report (available to Gartner subscribers). The report is now in its second year of publication, and this is also the second year Evergage received the highest score among all vendors in…

Content Management Vendors Need Deeper MetaData and Monetization Tools to Win over Media Companies

Revenue for the CMS Market for the Media Industry Is Expected to Hit $1.44 Billion in 2024, Finds Frost & Sullivan With media organizations looking to deliver a seamless experience and achieve next-level customer engagement across devices, there will be an exponential rise in demand for content management systems (CMS). Revenue for the CMS market for the media industry is expected to increase from $556.8 million in 2018 to $1.44 billion in 2024, recording a compound annual growth rate (CAGR) of 17.2%.…

Omnicom Strengthens Its AI-Based, User-Centric Personalization Solutions By Acquiring Smart Digital

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced that it has agreed to acquire a majority stake in Smart Digital GmbH. Smart Digital is a leading consulting and marketing technology company with a proprietary AI platform and data capabilities powering real-time customer experiences.  Smart Digital's technology is able to recognize users across online digital touchpoints and deliver personalized customer interactions in…