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personalization

Empathy + AI: Brands Could Improve Customer Communications with AI

In a Recent Report, OpenMarket Has Revealed That 63 Percent of Consumers Want More AI in Customer Communications and Service; Half of Consumers Don’t Think Brands Understand Proper Communication Channels Mobile messaging solutions provider, OpenMarket (an Amdocs Company) has found out that Marketing, Sales, and customer service teams must muster up to leverage more of AI in their customer communications channels. It proposed that companies need to look towards automation and Artificial Intelligence (AI) in order to…

Evergage’s Personalization Book Is Now in Its 2nd Edition

The Award-Winning, Full-Length Book - 'One-To-One Personalization in the Age of Machine Learning' - Describes How to Harness Customer and Prospect Data to Power Great Customer Experiences Evergage, The 1-to-1 Platform company, announced it has released the second edition of its award-winning book "One-to-One Personalization in the Age of Machine Learning." Co-authored by Evergage's Karl Wirth, CEO, and Katie Sweet, Director of Content Marketing, the 220-page book provides actionable strategies for harnessing data across…

Forrester’s 2020 Martech Predictions: Employee Experience, CX Values, Dynamics and IT Agility

Today, Forrester has announced the 2020 predictions, identifying the key market dynamics that will impact companies' growth in the coming year. 2020 will be the year that moves leaders' attention to adaptability: the ability to understand and anticipate market dynamics — and rapidly exploit opportunities, both big and small. Factors including heightened values-based consumer activism; the lack of clarity around Brexit; automation, Artificial Intelligence (AI) and robotics moving deeper into the organization; and…

Brainjocks Announces SCORE for Episerver and Platinum Sponsorship at Ascend Conference in Miami Beach

Brainjocks announces its inaugural and platinum sponsorship of Episerver Ascend, a key technology conference in the CMS / MarTech space. Ascend is a three-day event for digital marketers, developers and commerce leaders to share strategies for driving growth through digital innovations. At Ascend, which will be held October 27-29 in Miami Beach, Brainjocks will introduce SCORE to the Episerver community for the first time. SCORE is Brainjocks' unique enablement approach to CMS that represents…

CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

Audience Insights Manager 2.0 (AIM) Offers Marketers Deep Insights into Web and Mobile Visitor Behaviors and Allows for the Creation of Actionable Smart Segments CloudEngage, the world's most intuitive web personalization platform, has announced that organizations that install AIM by year-end 2019 will enjoy a free lifetime subscription. "There are companies currently charging a great deal for what we've decided to offer for free. The learnings from our AIM product helps marketers deliver more relevant experiences for…

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

How Do You Solve a Problem like EMEA Demand Generation?

Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and permitted variations to data and marketing regulations such as GDPR. And for B2B Marketing to be truly effective, you need to prioritize contacts that are in-market for your offering. Unless your team has the skills and capabilities to meet these requirements, you risk a lackluster EMEA…

Suffering from CDP Sensory Overload? Here are 7 Things to Do Before You Invest

Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to unify data, stitch digital identities and build audiences for the ultimate Omnichannel experience. Sounds like the promised land, and now there are a multitude of vendors selling “all flavors of CDP.” In fact, since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. And with the recent announcements of Salesforce and Adobe both moving into the…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer's Cross-Channel Journey With Their Brand, Leveraging All the Predictive Capabilities of Blueshift Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional channel within its multi-channel campaign builder, and a next-generation message creation studio. The latter comes complete with a library of pre-built…

MessageGears Announces Platform Support for Transformative AMP for Email

AMP for Email Support Will Empower Marketers to Build More Interactivity and Personalization Into Their Email Marketing Campaigns, Transforming the Nature of the Inbox MessageGears’ unique cross-channel messaging platform now provides support for Google’s AMP for Email, allowing senders to include AMP components inside content-rich emails, introducing application functionality and interactivity to the inbox. To support marketers sending AMP content in email, MessageGears has also enriched their message previewing…

Webinfinity Addresses The Engagement Gap In Business Portals With Its Engagement Automation Engine

Webinfinity is formally launching its Engagement Automation Engine, redefining how business portals are developed, curated and experienced. Webinfinity's engine is purpose-built to drive engagement with less cost and faster time-to-engagement when compared with traditional approaches to business portals. "Traditionally, business portals lack the intelligent personalization across ecosystems of content, applications and relationships required for a partner, customer or employee…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

The Customer Experience Challenge

Experts weigh-in on how to reach goals despite moving targets “Customer Experience: A Moving Target” was a hot topic of conversation at Xplor 19 in May. Moderated by Matt Swain, the panel discussion included Hailey Wilson from Illumina and Antoine DuPont from Katapult Marketing. The three customer experience (CX) and communication experts offered their insights – from a changing Marketing landscape to quantifying CX.  Below are highlights from the session. How Has the Marketing Landscape Evolved in Recent Years? “We…

Flashtalking Continues to Lead as a Top Independent Primary Ad Server

Flashtalking, the leading global independent primary ad server and analytics technology company, announced over a dozen new primary ad serving wins -- including McDonald’s and Shutterfly -- as the company continues to build its global leadership. The flurry of wins takes hold following a strong 1H 2019 in which the company deepened its partnership with Adobe Advertising Cloud, among other integrations, sealing its reputation as the only credible global primary ad serving alternative for sophisticated marketers and their…

Old Mutual Limited Selects AWS as its Preferred Cloud Provider

Africa’s Largest and Oldest Financial Services Group Leverages AWS’s Proven Infrastructure and Unmatched Set of Cloud Services to Speed up Innovation and Improve the Customer Experience Amazon Web Services, Inc. (AWS), an company, announced that Old Mutual Limited has selected AWS as its preferred cloud provider and will migrate its digital customer platforms, core insurance applications, and product administration systems to the cloud. With the help of AWS’s expert professional services organization, the company will…

Data: Cyber Monday Emails Sent in Q4 2018 Generated Three Times the Conversion Rate of Standard Emails

Yes Marketing Study Finds Brands Sent 25 Percent More Cyber Monday Emails Year-Over-Year Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event's status as a powerhouse for driving purchases during the holiday season. In its 2019 Holiday Marketing Guide, Yes Marketing analyzed more than 6 billion emails sent in Q4 2018. The report found that despite a 25% increase in adoption, Cyber Monday emails generated a 57% higher…

rue21 Selects GroupBy to Enhance Its Digital Commerce Experience

GroupBy’s eCommerce Search Technology Will Empower rue21 to Drive a Highly Relevant Customer Experience GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in this space, announced that rue21, a leading fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including Search, Navigation, Recommendations, and Personalization for eCommerce, to enhance the online shopping experience for its customers. “Our partnership with GroupBy takes us further in…

Accenture Interactive Announces Intent to Acquire French Data Marketing Firm Sutter Mills

Expanding Its Capabilities in Data-Driven Marketing Strategy, Adtech and Martech Would Strengthen Accenture Interactive’s Ability to Help Brands Deliver Hyper-Relevant Experiences at Scale Accenture has agreed to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. The acquisition requires prior consultation with the relevant works councils and would be subject to customary closing conditions. Financial terms of the transaction are not disclosed.…

DAX US Exclusively Partners with Frequency To Offer Data-Driven Dynamic Audio Advertising

DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s…

Yottaa Publishes 2019 eCommerce 3rd Party Technology Performance Index

2ND Annual Index Rates The Best And Worst Performing eCommerce 3rd Parties Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of the latest version of the company’s index on the performance of 3rd party technologies used on online retail and brand websites. The “2019 eCommerce 3rd Party Technology Index” is designed to help retailers research new technologies for their sites and understand the impact 3rd parties can have on overall site performance. “Trustpilot's mission is to…