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Peter Isaacson

TechBytes with Peter Isaacson, CMO, Demandbase

Tell us how you conceived the idea of launching a book on ABM. CEO Chris Golec, VP of ABM Strategy Jessica Fewless and I have been wanting to write a definitive book on Account-Based Marketing (ABM) for almost four years now. The concept of the book draws from our collective experiences building our own ABM strategy and teaching our customers and prospects how to do ABM. What does it take to write a book on ABM? What lessons did you draw from personally while writing the book? Together, we have a combined 25+ years of…

Demandbase Announces 6th Annual ABM Innovation Summit

Two-Day Event Combines ABM Strategy Discussions and Learning with 5 Keynotes, 16 Track Sessions and ABM Certification Demandbase, the leader in Account-Based Marketing (ABM), announced the lineup of speakers for the 6th annual ABM Innovation Summit. Keynotes including Mark Bowden, expert in body language who has trained CEOs and prime ministers, and Malcolm Frank, Executive Vice President of Cognizant and noted expert in artificial intelligence, are confirmed for the ABM Innovation Summit, taking place March 14-15, 2019at…

Interview with Peter Isaacson, CMO, Demandbase

"Marketing leaders don’t need to deeply understand AI in order to leverage it any more than they need to understand Java and Python in order to take advantage of coding."Tell us about your role and journey into Account-Based Marketing? What made you join Demandbase? I’ve been doing Account-Based Marketing (ABM) in some form for the last 20 years. When I was head of Worldwide Field Marketing at Adobe years ago we did a form of ABM and called it Targeted Account Marketing to correspond to the sales process of Targeted…

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow both the ABM community and ABM as a category." Tell us about your journey into the tech industry. How is SF’s tech ecosystem different from when you first started here? I got my start in the tech industry while I was working at a New York advertising agency on the Compaq account. From there, I moved to the Bay Area to work at Adobe where my responsibilities ran the whole gamut of marketing, from…

Demandbase’s ABM Innovation Summit 2018 to Feature Sessions by Billie Jean King, Aasif Mandvi, Adam Blitzer, And Chris Golec

Challenging The Status Quo And Getting Real-World Results Are Key Themes Of The ABM Innovation Summit 2018 You might wanna head to Pier 27 in San Francisco between 11-12 April this year. Demandbase is hosting its 5th annual ABM Innovation Summit, and guess who’s going to be headlining this year? One of the greatest female tennis players of all time called one of the ‘100 Most Important Americans of the 20th Century’ by LIFE magazine - Billie Jean King, and The Daily Show’s Aasif Mandvi, that’s who! If that piece of news…

Year Ender 2017: The Best of MTS’ Interview Series-Part 1

"A roundup of the best of our Martech Interview Series. " 2017 was the year that saw some of the top names in MarTech feature in the Martech Interview Series. As part of our year end specials, we present a recap of some of the best interviews.  Steve Lucas, Chief Executive Officer, Marketo on how the martech sector would evolve over the next few years: "First and foremost, I see the landscape getting more complex, not less. Which is daunting, given there are over 4,500+ MarTech vendors in the space today. CMOs and…

Demandbase Unveils “Real-Time Intent” to Transform B2B and Account-Based Marketing

Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to identify, reach and engage the key decision makers as early as possible in the buyer’s journey. Leveraging Artificial Intelligence and Machine Learning (AI/ML) can prove to be very handy for B2B marketers seeking a head start. To help such marketers, Demandbase, the pioneer in Account-Based…