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Place Exchange

Place Exchange Introduces “PX Clear” to Ensure Quality Around Digital Out of Home Media

Rigorous and comprehensive PX Clear certification program ensures trusted, transparent, high-quality DOOH media for programmatic marketers Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across its digital out-of-home (DOOH) ecosystem. The increasing…

MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions,…

Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media

Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform. Amobee partners with Place Exchange to launch one of the first truly programmatic…

Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media

Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP Intersection, the leading smart cities technology and media company, announced the launch of Place Exchange, the first platform to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home…