Premium Passenger-Facing Rideshare Ad Inventory Will Be Available on Leading Programmatic DOOH Platform
Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchange’s marketplace of Digital Out-of-Home advertising inventory.
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Place Exchange connects with leading demand-side platforms (DSPs) such as Amobee, MediaMath, Roku, The Trade Desk, Ubimo, and Verizon Media to power the activation of programmatic DOOH advertising campaigns. The company’s patented technology enables omnichannel DSPs to unify the buying and measurement of DOOH media with other digital channels.
The partnership between Octopus and Place Exchange comes as the rideshare industry continues a strong recovery from the disruption caused by the Covid-19 pandemic and as Octopus undertakes a major network expansion in 2021. Recent recovery projections from both Uber and Lyft demonstrate that ridesharing will play an even more essential role in transportation infrastructure moving forward.
“Place Exchange customers can now see for themselves the kind of performance delivered with in-vehicle rideshare advertising,” said Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive. “There is something special about video in the rideshare environment that creates memorable brand experiences, and we’re happy to see more and more advertisers taking advantage of this differentiator.”
Octopus Interactive’s tablet-based advertising in rideshare vehicles is among the only programmatically available inventory that includes proprietary passenger detection technology to ensure that an advertisement has been viewed by an actual person.
“Adding Octopus Interactive’s unique moving media into our supply ecosystem allows advertisers even more opportunities to reach consumers at key moments during their daily journeys, with the flexibility, automation, and ease of programmatic buying,” said Nick Bennett, VP of Partnerships at Place Exchange. “Octopus Interactive’s tablets in rideshare vehicles give Place Exchange’s buying partners unique, premium inventory in front of a captive, desirable audience.”
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