PR

As per the definition from Hubspot, “Public Relations (PR) professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.” In the most basic sentence, PR helps generate publicity to promote a business. These PR campaigns targets magazines or news articles or getting some coverage…

The new feature includes print media from over 100 countries Cision announced it has expanded its current product offering, making available global print content from more than 100 countries to the 7 million+ sources it currently monitors in the Next Generation Communications Cloud. Cision customers are now able to get print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and Middle East. Learn more about global print content and Cision media monitoring. "Cision…

Veteran Content Strategist Adds Extensive B2B and B2C Storytelling Experience Tier One Partners, an award-winning, full-service PR, digital, and content agency, announced that Gary Hotze has joined its expanding team as a content strategist. Most recently, Hotze was the marketing content manager at Illinois Technology Association (ITA), a 500+ membership organization devoted to helping Illinois-based technology companies grow their business. In this role, Hotze provided ITA’s membership branding, PR, and marketing counsel.…

New Director of Content and Communications to support increased demand for AZK Media’s B2B marketing services B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Vanessa Mitchell, as its Director of Content and Communications. The appointment follows a demand for the consultancy’s outsourced CMO capability, as organisations reshift marketing spend and resources, looking to move away from legacy and inefficient marketing models to…

Full-Service PR Agency Extends Established Employee Communications Programs to Help Clients Bolster Company Culture Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — announced the launch of a new internal communications offering. In immediate response to client requests, Matter’s integrated marketing professionals have established a line of offerings to support effective communications within organizations, leveraging a mix of strategic PR, writing, video,…

Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads. Consider the following: A SaaS-based CRM platform looking to reach CTOs at Fortune 500 companies is featured in an article that is published on the Wall Street Journal’s website. Amazing, right? But what did it actually accomplish? Prospect #1:  On vacation that day. Prospect #2:…

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has released their 2020 Consumer Culture Report and has found that 71% of all people surveyed find it important to them to buy from companies that align with their values. Even more notable, was the Millennials age group with 83% in agreement of its importance, illustrating the increasing trend towards cause marketing, especially in younger consumers. Marketing Technology News: Superson Collaborates with Google to Help Singles in Indonesia…

Integrated PR Agency Accomplishes Feat of Scale in the Market with Focused Client Programs. Matter Communications — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — announces the success of its Precision group, highlighted by notable new clients and offerings. Precision is a unique PR industry offering that couples agency resources with the ability to focus on a company’s most crucial business drivers. Clients come to Precision seeking brand awareness through media…

80% of PR Corporate Positioning for Senior Executives Globally Is Not Driven by Social Media Analytics Key areas where PR professionals can unlock a competitive advantage in 2020 have been highlighted in new research released. Leading social listening and analytics platform, Talkwalker, joined forces with global market research and data analytics firm, YouGov, to gather data from 3,700 marketing and communications professionals based in Europe, USA, Africa, Asia-Pacific, Latin America and the Middle East to release new…

Ghostwriters & Co Has Announced the Launch of Their New Company. This New Company AIMS to Become a World-Class Ghostwriting Agency Focusing on Increasing Sales and Thought Leadership for Entrepreneurs Through Content Including Books, Blogs, Articles, PR, and Speech Writing Ghostwriters & Co has announced the launch of their new company. This new company aims to become a world-class ghostwriting agency focusing on increasing sales and thought leadership for entrepreneurs through content including books, blogs,…

As the marketing leader at a growing SaaS business, you have influence over your marketing budget — but dollars are tight and significant allocations still likely need the buy-in from the CEO or founder. When it comes to marketing spend, you may have made the case for additional team members and are able to get approval for direct ROI-driving initiatives like paid media or trade shows. Today, however, you are ready to add more top-of-the-funnel tools to the marketing toolbox, including the hiring of an experienced PR agency…