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Prebid.org

Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem

Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has joined Prebid.org, an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across programmatic advertising as a Community member. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations With members spanning from publishers to ad tech companies, the organization manages open source…

Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues

Commerce Marketing Leader Further Enhances Publisher Integrations by Joining Prebid.org. Criteo S.A., the leading commerce marketing technology company, announced that Criteo Direct Bidder has been adopted by 2,000 premium publishers in less than one year in-market. The solution directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 18,000 retail and brand clients globally.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? The widespread…