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privacy and regulations

Shifting Trends for B2B and B2C Marketers: A Look Forward

Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in marketing technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and measurable ways — increasing revenue for companies, while decreasing cost.…

Infringement on the Horizon: Eight in Ten Brands Suffer Trademark Infringement

The trademark landscape is rapidly evolving, shaped by an increasingly crowded marketplace, the number of channels that businesses are operating in, and globalization. According to the World Intellectual Property Organization (WIPO), the number of trademark application filings is rising exponentially, with a 30% spike in 2017 compared to the year before. This rise equates to roughly 9.11 million applications filed. And today, there are more trademarks than ever before – there are currently over 75 million active…

Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?

Ever wonder why you have to fill out those long forms to sign before joining in a potentially dangerous activity? Or the checkbox at the bottom of an end-user agreement before you can use a new piece of software, the numerous documents that are part of every major fiscal purchase. These grueling processes are developed by companies in response to a regulation, an issue or advice from a lawyer.  Administrations are responding similarly to growing regulatory concerns such as GDPR, ePrivacy and CCPA. In hopes of adopting the…

Three Advertising Takeaways From 2018

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world? While the industry saw many changes take place, there were some that I found to be especially noteworthy. It’ll be important for advertisers to pay attention to them as they continue to shape the industry in 2019 and beyond. Here’s a closer look at those three areas: Brand Safety Concerns Reached a New Peak From YouTube to Facebook, advertisers have become…

GDPR Should Be Hailed in an Industry Increasingly Moving Online

When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months on, and it has certainly changed the face of how brands access, handle and store their consumers’ data. While companies rushed to achieve compliance with GDPR, the true extent of the regulation remains to be seen; with regulators just beginning to hand out major fines in the post-GDPR era. So, as we all wait with bated breath for more regulatory enforcement, how are brands and…

The Privacy Paradox and the Marketer’s Dilemma

2018 was a never-ending stream of privacy scandals, data breaches, and tech backlash. If you’re a marketer in tech, privacy is on your mind not only because of your job function but also because you’re human! Like many, you’re probably concerned about your own online privacy and not altogether confident that you’re taking the necessary precautions to protect it. Read More: Risky Business: Navigating Privacy and Compliance in a GDPR World The disconnect between people’s desired privacy and marketers’ assumptions has…

SAP Receives Global Certification for Data Protection and Privacy from BSI

SAP Is One of the First Companies to Receive Global Certification From BSI  SAP SE announced that the British Standards Institution (BSI) has certified the processes of SAP regarding data protection and privacy. SAP is one of the first companies to receive global certification from BSI for BS 10012:20171 – which outlines the core requirements companies need to consider when collecting, storing, processing, retaining or disposing of personal records related to individuals. The General Data Protection Regulation (GDPR)…

DealSignal Unveils Platform Enhancements and New GDPR Risk Assessment Module

Marketers Can Now Quickly Assess Their GDPR Risk and Establish Account Controls for Data Compliance in DealSignal’s On-demand Contact Data Platform Recently at the SiriusDecisions 2018 Summit, DealSignal Inc., the leading On-demand Contact Data Platform for B2B Marketing and Sales, unveiled a new product module to help marketers quickly assess their risk ahead of the May 25th General Data Protection Regulation (GDPR) compliance deadline. “B2B marketers are faced with many challenges today: identify and engage their total…

Cision State of the Media Report Reveals Rising Public Trust Amidst Journalism’s Fake News Battle

Report Findings Focus on Key Challenges Impacting Journalists Today, including Accuracy, Credibility and Trust To uncover the biggest trends and challenges facing the media industry, Cision recently released its 2018 State of the Media Report, revealing that fake news continues to be a major concern for journalists around the world, emerging for the second year in a row. In fact, 56 percent of global respondents said fake news is making readers more skeptical about all the content they read. However, this…

Channel and Sales Enablement Software Provider, Mindmatrix Announces it is GDPR Compliant

As a Data Processor, Mindmatrix Is Taking All the Steps Necessary to Ensure Its Clients Are Able to Comply with the GDPR Consent Regulations When They Use the Mindmatrix Channel and Sales Enablement Software Platform As the deadline for General Data Protection Regulation (GDPR) is drawing closer, leading channel and sales enablement software provider, Mindmatrix announced that it is now GDPR compliant, as a processor. Starting May 25, 2018, the GDPR goes into effect and will cover the entirety of the European Union. The…

Pradeo Launches a GDPR Toolset for Companies to Diagnose Their Mobile Framework against the Regulation

Pradeo Security to Detect and Flag Any illegitimate Use of Personal Data by Mobile Applications That Hinders GDPR Compliance At a time when GDPR has become a major focus for companies, Pradeo aims at providing readability by highlighting personal data manipulated through the mobile framework and drawing a clear path towards GDPR-compliance. For its fourth participation in the RSA Conference, Pradeo announces the launch of a GDPR toolset as part of its PRADEO SECURITY solution. Today's digitalized society naturally…

TrustArc Launches GDPR Validation, Empowering Companies to Demonstrate GDPR Compliance Status

New Technology-Powered Assessments Provide Independent Validation of GDPR Compliance TrustArc, the leading data privacy management company, announced the launch of TrustArc GDPR Validation, the latest addition to the TrustArc suite of technology-powered privacy solutions which are used by 1,000 companies worldwide to manage privacy compliance. Under the TrustArc GDPR Validation program, upon successful completion of all GDPR remediation items, companies will be presented with a validation report and findings letter…

Rakuten Marketing Whitepaper Reviews US Compliance Framework for GDPR

Provides Expert Insight on the Value of Gathering Consent for Advertisers & Publishers Rakuten Marketing, a leading technology company that enables marketers to increase sales through data-driven performance marketing, recently announced the availability of a new whitepaper that reviews the US compliance framework for the General Data Protection Regulation (GDPR). This data-rich resource also provides expert insight on the impact GDPR will have on US advertisers and publishers, ways European citizens are responding to…

GDPR: Developing a Proportionate Response

GDPR: Developing a proportionate response The ticking of the GDPR clock is getting louder, and eye-watering fines for non-compliance have captured the attention of business leaders operating in the EU. But with data playing a critical role in the revenue-generating activity, it’s important to ensure both data protection and data use requirements are met. With a considered approach, it’s possible to create a compliant environment that doesn’t put a stranglehold on marketing. Also Read: Marketers Must Move To The Beat Of…