Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from MindTickle (Sales Enablement), LinkedIn (Privacy and Regulations), Hootsuite (Social Media Marketing), and Medallia (Customer experience).
MindTickle, the leader in Sales Readiness technology, announced that it has raised $100 million in a combination of equity and debt financing, led by Softbank Vision Fund 2 to prepare customer-facing employees everywhere to drive revenue growth. Existing investors, Norwest Venture Partners, Canaan, NewView Capital, and Qualcomm Ventures also participated in the round. This will be used to accelerate MindTickle’s go-to-market activities and expansion of global operations while advancing investments in product innovation to close the loop on customer-facing readiness and in-field execution.
According to data presented by the Atlas VPN team, emails impersonating LinkedIn were the most clicked on social media phishing attacks, with a 47% open rate in the third quarter of this year. The numbers are based on research by KnowBe4, which examined tens of thousands of email subject lines from simulated phishing tests in Q3 2020 based on real phishing attack data.
Contentstack, the leading Content Experience Platform (CXP), announced Translations.com has joined its Catalysts partner program. Contentstack’s Catalysts program is an ecosystem of industry-leading technology and service providers to accelerate digital experience innovation. In becoming a Catalyst, Translations.com will offer Contentstack users an all-in-one solution to initiate, automate, control, track and complete all facets of the translation process.
Hootsuite announced its new integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications. The new alliance will bring a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem. The new integration makes Hootsuite one of a set of leading companies to bring their unique product offering to Microsoft Dynamics 365, the only intelligent business applications that help you run your entire business and deliver greater results through predictive AI-driven insights, and next-generation CRM and ERP applications.
Medallia, Inc, a global leader in experience management and a member of Oracle PartnerNetwork (OPN), announced it plans to integrate with Oracle CX Service to deliver real-time feedback on what customers think and feel about customer service interactions with a brand. Seamless routing of real-time feedback from Medallia gives brands a deep understanding of which services are effective, satisfying, and driving customer loyalty, and which services are in need of improvement to increase customer retention.