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GoDaddy’s #OpenWeStand Coalition Grows with Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber Supporting Small Businesses During…

Over 70 companies have joined in support of #OpenWeStand and pledged action to make a difference together through uniquely owned programming and resources GoDaddy Inc., the company that empowers everyday entrepreneurs, announced more companies -- including Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber, have joined the growing #OpenWeStand movement. #OpenWeStand stands to support small business owners navigate the challenging times presented by Covid-19 with special offers on services and tools, expert advice, and…

6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

MarTech Opinon: How to Please the LinkedIn Algorithm

A key to social media marketing for professionals is to understand how LinkedIn uses an algorithm to determine which posts get visibility. "LinkedIn values great, smart, engaging content and the LinkedIn algorithm acts to push up relevant content and promote engagement," says Angela Mulrooney, DMD, author of Unleashing Influence: The Secret to Standing Apart On Social Media As A Professional,  (2020, Indie Books Intl.). Marketing Technology News: REaD Group Acquires UK Changes’ Assets Mulrooney, a former dentist…

Embracing the New “Abnormal” in B2B: LinkedIn Virtual Events Takes the Pole

With 90% of the global workforce operating from home, it’s time to embrace the new abnormal -- the era of virtual conferencing and face-timing to keep on track every communication. In the latest addition to the list of video collaboration tools, LinkedIn has decided to muscle its way to the pole position with Virtual Events. LinkedIn Virtual Events is built to support the LinkedIn Pages that are helping millions of LinkedIn users to stay connected, productive, and energetic. Subscribers and B2B teams can leverage the…

LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

InsightSquared Integrates With LinkedIn Sales Solutions to Provide Deep Visibility Into Sales Navigator Analytics

Out-Of-The-Box Insights Help Sales Organizations Analyze Linkedin Sales Navigator Impact on Sales Execution InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared's revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to…

LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud

The global leader in martech, Salesforce has tapped Doug Camplejohn as its new EVP and GM of Sales Cloud CRM. Doug will lead the next phase of innovation in Sales Cloud CRM products at Salesforce. The new EVP Sales Cloud updated his LinkedIn profile to announce the transition. By hiring Doug Camplejohn, Salesforce has proved again its product development and customer acquisition plans for 2020-2025. The CRM maker intends to further fortify its security measures and IT preparedness that is central to the Cloud and SaaS…

What’s New with LinkedIn Pages: Helping You Humanize Your Brand

Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects, and employees. LinkedIn Marketing Solutions is constantly investing in Pages and have recently introduced features like Employee Notifications, Kudos and Team Moments and Community Hashtags so you can build a sense of community with people who matter most to your business. In this quarter’s update, LinkedIn is introducing some more new tools to help you engage with your community in more…

Engagio Joins the LinkedIn Marketing Partner Program

Customers Can Now Use Engagio Audience Management to Target Optimal Account-Based Audiences for Campaigns Across the Account Journey Engagio, the leader in B2B marketing engagement software, announces it has joined the LinkedIn Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to…

Talview Partners With LinkedIn Talent Hub to Put AI-powered Live Video Interviewing Inside the New ATS

With the Integration of Live Video Interviewing, Users of Linkedin Talent Hub Can Interview Candidates Anywhere and at Anytime, Objectively Assess Hard and Soft Skills, and Verify Authenticity Artificial Intelligence (AI) recruitment startup Talview announces that it's an integration partner with LinkedIn's Applicant Tracking System (ATS), Talent Hub. LinkedIn Talent Hub allows organizations to source, manage, and hire candidates from one place, and Talview's live interviewing capabilities are now integrated into the…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging trends report makes startling revelations on the unique job avenues and opportunities within the fast-growing 'data economy'. LinkedIn's annual report for 2020 pushes the bar higher for MarTech CMOs who would benefit from this well-examined emerging jobs report, identifying with top 15 jobs in the US that have emerged in the last five years. The emerging workforce trends in the space of Marketing, Sales, …

LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data

Yesterday, LinkedIn announced the launch of their new sync-with-CRM data feature. This new feature is called Data Validation. This will help current Salesforce CRM and Microsoft 365 customers to connect their Sales Navigator with the rest of the B2B Sales stack. In short, LinkedIn Sales Navigator will become CRM’s best friend. What is LinkedIn's Data Validation? Sales Navigator's Data Validation feature links LinkedIn data to your existing CRM, enabling B2B Sales teams to identify pipeline quality and validate the…

MindTickle Joins LinkedIn Learning Solutions Integration Partner Program

Integration offers seamless access to industry-leading content for ongoing sales enablement and readiness MindTickle, the leader in Sales Readiness technology, announced it has joined LinkedIn Learning’s Solutions Integration Partner Program. With the addition of MindTickle’s platform to the program, MindTickle users will now have access to more than 15,000 LinkedIn Learning online courses through the MindTickle platform for knowledge and skills development. Seamless access to third-party content through the MindTickle…

HubSpot Adds LinkedIn Lead Gen Form Creation to Free HubSpot CRM

New Feature Allows Marketers to Create Lead Gen Forms From Within the Connected Hubspot Platform, Making It Easier to Generate High-Quality Leads Through Targeted Ads on LinkedIn  HubSpot, a leading growth platform, announced today that users can now create LinkedIn Lead Gen Forms from within the free HubSpot ads tool. This follows the addition of ads tools to the free HubSpot CRM in July, expanding upon the functionality and sophistication of features for businesses looking to scale. With LinkedIn Lead Gen Forms,…

Hootsuite Expands LinkedIn Integration to Help Businesses Maximize Impact

Customers can promote organic LinkedIn Pages posts as Sponsored Content directly from the Hootsuite dashboard to reach a larger audience of professionals Hootsuite, the leader in social media management, announced a deeper collaboration with LinkedIn Marketing Solutions. The collaboration will provide customers with the ability to promote LinkedIn Pages content directly within the Hootsuite dashboard. The added capabilities will help customers save time, reach new audiences, gain quality leads, and ensure their return on ad…

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy statistics about how much video is uploaded to YouTube per day. How can anyone realistically keep up with that? Outside of savvy audiences knowing exactly how to opt-in to the right cadence and clients for intel, the rest of the public needs the platform to curate and/or algorithmically…

Ada Named to 2019 LinkedIn Top Canadian Startups List

Ada announced that it has been named to the 2019 LinkedIn Top Startups list in Canada, which honours the country’s 25 most sought after startups. Ada was ranked 12th on the list. Ada’s goal has been to bring the transformational business benefits of AI to non-technical teams who know their customers best, enabling them to implement an automation-first customer experience (CX) strategy. LinkedIn Top Startups is an annual ranking that puts the spotlight on new and fast-growing companies that are attracting attention and…

Databricks Named to the 2019 LinkedIn Top Startups List

Ranking Places Databricks Among 50 of the Hottest Startups to Work For Databricks, the leader in Unified Analytics and founded by the original creators of Apache Spark, announced that it has been named to the 2019 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top talent. This is the second consecutive year the company has been recognized by LinkedIn as a Top Startup. The LinkedIn Top Startups list is derived from a blended score looking at factors…

LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn's existing platform - Success Hub for Marketers. Currently, LinkedIn has 645 million members and 30 million businesses from across the globe. Marketing Insights' launch further empower Marketing teams to promote their connection and ideas at a central destination for professional networking. With this launch, LinkedIn has ensured that every…