Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

CoSell, a SaaS platform for B2B companies to find customer overlaps with partners to facilitate warms introductions, announced it has raised $2MM million in seed funding to accelerate its growth and help companies unlock revenue with every partnership. The round was led by Pivot North with participation from SaaStr Fund.  Marketing Technology News: Zipari Announces Strategic Growth Investment from Thoma Bravo Co-founders Brendon Cassidy, Pete Ryan, and Andrew Burleson believe that, by leveraging the CRM between…

Regardless of the industry, today’s competitive world demands businesses to stand out from the competition. As we progress further into the digital world, businesses will need to drive traffic to their website, identify quality leads, share expertise through thought-provoking content, and ultimately, grow their network. The above-mentioned process comes easy for LinkedIn as it has over 760 million users, with more than 260 million monthly active users. The platform which debuts primarily on forming, building, and sharing…

Impact of the changed world of work on digital natives showcased in new report By the end of 2020 the BETA generation will deal with an average of almost 8,500 emails per year BETAs spend an extra 550 hours per year on their smartphones compared to older professionals -that’s an additional 68.5 working days Almost 1 in 5 BETAs have no dedicated workspace at home GlobalWebIndex (GWI), the leading target audience company, together with LinkedIn’s B2B Institute, launched “Work in BETA: The Rising B2B Decision…

According to data presented by the Atlas VPN team, emails impersonating LinkedIn were the most clicked on social media phishing attacks, with a 47% open rate in the third quarter of this year. The numbers are based on research by KnowBe4, which examined tens of thousands of email subject lines from simulated phishing tests in Q3 2020 based on real phishing attack data. Marketing Technology News: Zoho Announces Partnership With Tata Consultancy Services Phishing is a type of social engineering attack used by…

With the help of Kennected, and by leveraging LinkedIn marketing, the consulting company Baker Tilly Live grew $240k new revenue within 30 days. Baker Tilly Live is a suite of consulting services focused on helping businesses optimize their leadership, skills, and systems. "What I didn't realize was how much it took for me to really perfect my own processes along the way. Once you open up these conversations, it's the integrity of your follow up—that's what earns the business that you need," Joseph Heraldo, President…

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolution, business intent data, and AI-powered…

Outreach, the number one sales engagement platform, has been named to LinkedIn's 2020 Top Startups list in the U.S. for the second year in a row. The startup came in 6th on the list. The list is an annual ranking of the emerging startups to work for and is based on the behavior of over a half-billion LinkedIn members in four core areas: employment growth, engagement with the company and its current employees, job interest, and attraction of top talent. "We work hard to be a great place to work and to create an environment…

The Ranking Places Alyce Among 50 of the Hottest Startups to Work. Honor Marks Continued Recognition for Alyce’s Growth, Workplace Culture, Amazing Employees and Swift Strategic Pivot to Full Digital at the Onset of the Pandemic Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announced that it has been named to the 2020 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top…

The Berlin-founded company continues its momentum as an industry leader and top employer with a strong hiring plan and new Berlin office Contentful announced that it is honored to be included in LinkedIn's 2020 Top Startups Germany list, which ranks the most sought-after employers in Germany. This news comes on the heels of raising €67.5 million in Series E funding and expansion of its Berlin hub into a newly built office early next year. Companies on LinkedIn’s list are recognized for “growing rapidly, revolutionizing…

Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn. LinkedIn has become the social destination for business, employment, and company culture content. Ogilvy's global social and thought leadership strategy is a natural fit with LinkedIn. The one million follower landmark is the result of the cultivation of a community where big ideas that shape brands are shared, celebrated, and discussed. Marketing Technology News: Moz To Update Proprietary Page…

Business owners or salespeople that are gearing up for a potential Coronavirus economic shutdown, need to read this article. Sales are important to any organization. Kennected has a platform that can help businesses generate leads and revenue whether in or outside of a pandemic. The Kennected software that people have been hearing so much about, is getting an upgrade, as it launches a new and improved cloud-based version called Cloud Kennect. Users can enjoy Kennected's full range of features and services through Cloud…

Over 70 companies have joined in support of #OpenWeStand and pledged action to make a difference together through uniquely owned programming and resources GoDaddy Inc., the company that empowers everyday entrepreneurs, announced more companies -- including Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber, have joined the growing #OpenWeStand movement. #OpenWeStand stands to support small business owners navigate the challenging times presented by Covid-19 with special offers on services and tools, expert advice, and…

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

A key to social media marketing for professionals is to understand how LinkedIn uses an algorithm to determine which posts get visibility. "LinkedIn values great, smart, engaging content and the LinkedIn algorithm acts to push up relevant content and promote engagement," says Angela Mulrooney, DMD, author of Unleashing Influence: The Secret to Standing Apart On Social Media As A Professional,  (2020, Indie Books Intl.). Marketing Technology News: REaD Group Acquires UK Changes’ Assets Mulrooney, a former dentist…

With 90% of the global workforce operating from home, it’s time to embrace the new abnormal -- the era of virtual conferencing and face-timing to keep on track every communication. In the latest addition to the list of video collaboration tools, LinkedIn has decided to muscle its way to the pole position with Virtual Events. LinkedIn Virtual Events is built to support the LinkedIn Pages that are helping millions of LinkedIn users to stay connected, productive, and energetic. Subscribers and B2B teams can leverage the…

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

Out-Of-The-Box Insights Help Sales Organizations Analyze Linkedin Sales Navigator Impact on Sales Execution InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared's revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to…

The global leader in martech, Salesforce has tapped Doug Camplejohn as its new EVP and GM of Sales Cloud CRM. Doug will lead the next phase of innovation in Sales Cloud CRM products at Salesforce. The new EVP Sales Cloud updated his LinkedIn profile to announce the transition. By hiring Doug Camplejohn, Salesforce has proved again its product development and customer acquisition plans for 2020-2025. The CRM maker intends to further fortify its security measures and IT preparedness that is central to the Cloud and SaaS…

Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects, and employees. LinkedIn Marketing Solutions is constantly investing in Pages and have recently introduced features like Employee Notifications, Kudos and Team Moments and Community Hashtags so you can build a sense of community with people who matter most to your business. In this quarter’s update, LinkedIn is introducing some more new tools to help you engage with your community in more…