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LinkedIn Marketing

LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

Solutions to Real-Time Promotional Challenges Will be Marketing’s Focus in 2020

Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously said, “Software is eating the world” but eight years later we must ask - has the global market for MarTech products and services – one of the great success stories of recent times – finally reached capacity? Is the industry’s enviable pattern of growth likely to continue, or even accelerate, in the foreseeable future? If it does continue its historic penetration of the Marketing…

What’s New with LinkedIn Pages: Helping You Humanize Your Brand

Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects, and employees. LinkedIn Marketing Solutions is constantly investing in Pages and have recently introduced features like Employee Notifications, Kudos and Team Moments and Community Hashtags so you can build a sense of community with people who matter most to your business. In this quarter’s update, LinkedIn is introducing some more new tools to help you engage with your community in more…

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

Hootsuite Expands LinkedIn Integration to Help Businesses Maximize Impact

Customers can promote organic LinkedIn Pages posts as Sponsored Content directly from the Hootsuite dashboard to reach a larger audience of professionals Hootsuite, the leader in social media management, announced a deeper collaboration with LinkedIn Marketing Solutions. The collaboration will provide customers with the ability to promote LinkedIn Pages content directly within the Hootsuite dashboard. The added capabilities will help customers save time, reach new audiences, gain quality leads, and ensure their return on ad…

LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn's existing platform - Success Hub for Marketers. Currently, LinkedIn has 645 million members and 30 million businesses from across the globe. Marketing Insights' launch further empower Marketing teams to promote their connection and ideas at a central destination for professional networking. With this launch, LinkedIn has ensured that every…

LinkedIn Sales Navigator and Matched Audiences to Integrate with Pega CRM

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…

Now, Pinterest Marketing Gets Easier with Hootsuite’s Latest Integration

Integration Enables Pinterest Scheduling and Publishing from Hootsuite, Empowering Customers to Build and Manage Brands and Strengthen Relationships with Customers Through the Power of Imagery  Leading social media management platform and a MarTech 150 RADARcompany, Hootsuite, has announced a global partnership with Pinterest. This partnership is resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite’s 2018 Social Trends Report showcasing the growing…

Oracle’s Moat Is Now a LinkedIn Partner for Video Viewability and Analytics

Now, Moat Shall Offer Video Viewability and Attention Measurement Across the Major US Digital Platforms Oracle's Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today announced it has been selected to measure viewability and attention signals on the LinkedIn platform. The collaboration will focus on LinkedIn's video for Sponsored Content. With the integration, Moat will be the first provider to offer video viewability and attention measurement across the…

Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy

Spice up Your Marketing on LinkedIn Based on the Tips Offered by LinkedIn's Own Teams and Their Experiences Just over a year ago, LinkedIn shared their very own 'special' in-house recipe to master marketing to B2B customers. The much talked about "Secret Sauce: How LinkedIn Uses LinkedIn for Marketing" brought together ingredients for a delectable engagement between LinkedIn's content marketing, demand generation, product marketing, and ad operations teams.This opened up new opportunities in marketing on LinkedIn,…

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the Right Way Now, LinkedIn Can Also Add Native Video Directly In a major announcement for marketers and brands, LinkedIn is now adding more muscle to its B2B marketing platform. LinkedIn B2B users can now leverage video content on the platform to run native video advertisements, and also include video within their brand assets, including their Company Pages. With its recent move, that always…

LinkedIn Launches Beta Program with Video for Sponsored Content

Less than two months ago, LinkedIn had introduced native video in the LinkedIn Feed and the response to that was overwhelmingly positive. However, marketers were awaiting the release native video ads. LinkedIn announced the launch of their beta program to test video for Sponsored Content with a limited number of advertisers. In this closed beta, advertisers can use richer visual narratives to their target audiences in the LinkedIn Feed with video. The LinkedIn beta program is comprised of several hundred customers, such…

LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members

Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn Marketing Partner program. They’ve enlisted 19 new partners in three new categories— - Marketing Analytics - Audience Management - Media Buying Rely on LinkedIn Marketing Partner Program to Measure and Optimize ROI on MarTech Investments The LinkedIn Marketing Partner Program is a…