Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Terminus (Account-Based Marketing) LogMeIn (Privacy and Regulations) LG (Video Advertising), ClickDimensions (Marketing Automation) to Anexinet (Intelligent Assistants).
Terminus Rolls Out New Platform Capabilities Including Global Ad Targeting, Chat Playbooks and ‘Live View’
Terminus, the leading account-based marketing platform (ABM), releases new platform capabilities for optimizing ABM strategies. The new features bring ABM and sales engagement together seamlessly to drive full-funnel revenue generation. The new platform features follow the launch of a product integration with sales engagement leader, Outreach, which enables marketing and sales to work together in tight coordination, based on shared account data to support outbound and sales teams as a critical component of an account-based approach.
LogMeIn, Inc., a leader in empowering the work-from-anywhere era with solutions such as GoTo, LastPass and Rescue, has attained the TRUSTe Enterprise Privacy & Data Governance Practices Certification from TrustArc, a leader in data privacy management and automation. This certification demonstrates LogMeIn’s ongoing commitment to data privacy and places the company among a select group of leading and world-class organizations who have demonstrated that their privacy policies and data processing practices are consistent with current regulatory expectations and external standards for privacy accountability.
SpotX, the leading global video advertising platform, announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give buyers the ability to purchase that inventory programmatically through the SpotX platform or the demand-side platform (DSP) of their choice.
ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics 365, announced the acquisition of Eletype, a marketing technology company that supports marketing campaign performance through intelligent monitoring and collaboration. The Eletype Digital Assistant monitors website, search, social and email marketing campaign performance and delivers the results into Microsoft Teams or Slack with smart notifications.
Anexinet Launches Conversational AI Solution, Enabling Natural Language Interactions via Highly Intelligent Virtual Agents
Anexinet Corporation, a leading provider of digital business solutions, announced its partnership with Amelia, an IPsoft Company, the largest independent leader in enterprise Artificial Intelligence (AI). In conjunction with their licensed, innovative AI solution, the partnership enabled Anexinet to launch its newest kickstart: Conversational AI Strategy & Roadmap. This three-week program jumpstarts every organization’s ability to elevate their customer experience and streamline processes by replicating human behavior via advanced automation bots.
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