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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem
Customer Data Platforms

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

MTS Staff Writer -
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Digiday Names Genius Monkey as Finalist for Best Measurement Solution Award
Native & Programmatic Advertising

Digiday Names Genius Monkey as Finalist for Best Measurement Solution Award

PRNewswire -
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PlayBooked and Basepath Partner to Offer University Collectives a Comprehensive NIL Management Solution
Customer Experience Management

Grove Inc. Partners With Benzinga to Serve Ads Through Its Programmatic Ad Division, Interactive Offers

Globe Newswire -
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IAS Media Quality Report Finds Brand Risk Rates Dipped to Historically Low Levels, Aided by Context-Based Strategies
Analytics

IAS Study Finds More Media Experts to Invest in Supply Path Optimization for 2022

PRNewswire -
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Mediavine Minority-Owned Sites See Significant Uptick in Programmatic Ad Sales Via New Partnership with Colossus SSP
Audience Data

Mediavine Minority-Owned Sites See Significant Uptick in Programmatic Ad Sales Via New Partnership with Colossus SSP

PRNewswire -
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Pixalate's Q3 2022 Missing Privacy Policy Report for Google and Apple Mobile App Stores: Over 608k Apps at Risk of Violating App Stores' Guidelines and Privacy Laws
Mobile Advertising

Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology to Address 75% Increase in IVT Within Arbitraged Supply Channels

PRNewswire -
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Mobvista Announces 2021 Interim Results. Mobvista Subsidiary, Mintegral, Revenue Increases by 40.6% To $224.7 Million
Advertising Trends

Mobvista Announces Mintegral Q2 Revenue surges to $127.7million, up 53.1% YoY

PRNewswire -
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Only 5%? CHEQ Study Shows Up To 12% Of All Traffic Originating From Twitter Is Made Up Of Bots.
Native & Programmatic Advertising

CHEQ Report: Cost of Digital Ad Fraud Will Rise to $35 Billion Globally in 2020

MTS Staff Writer -
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Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center
Native & Programmatic Advertising

Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center

MTS Staff Writer -
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In Post-Cookie World, Salon Sees 21% Revenue Uplift Through Content Recommendation Partnership With Revcontent
Brand Safety

In Post-Cookie World, Salon Sees 21% Revenue Uplift Through Content Recommendation Partnership

PRNewswire -
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AdTech Roundup: Top Things in Advertising Technology
Native & Programmatic Advertising

AdTech Roundup: Top Things in Advertising Technology

MTS Staff Writer -
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Marketing without Data
Guest Authors

Marketing without Data

Laura Aldridge -
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For Political Advertising, the Medium Is the Message
Guest Authors

For Political Advertising, the Medium Is the Message

Abe Storey -
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Programmatic Advertising in the Age of COVID-19: Mobile App Ad Spend Dips 14%; 'Sports' Lose 95% but 'Parenting' Apps Soar 122%
Native & Programmatic Advertising

Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad Transactions

PRNewswire -
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Stop Wasting Your Programmatic AD Spend
Guest Authors

Stop Wasting Your Programmatic Ad Spend

Jacqui Wallis -
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Two Major Issues We’re Ignoring When It Comes to Identity Resolution
Guest Authors

Two Major Issues We’re Ignoring When It Comes to Identity Resolution

AJ Nelson -
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hiro-media
Native & Programmatic Advertising

HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe

prweb -
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