HIRO Media’s Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers
HIRO Media, the world’s first safe SSP, is proud to bring together thought leaders and influencers from all sides of the digital advertising industry – Brands, Publishers, Agencies and Advertising Technology – for an exclusive Advertising Week Europe event in London.
The Programmatic & Media industries are changing rapidly. Programmatic trading is set to reach 67% of the digital display market by 2019, according to research from Zenith. Over the next two years, the value of these ads will increase at an average of 21% a year, from $57.5bn in 2017 to $84.9bn in 2019.
This momentum marks a transformation in programmatic from a tool to sell off remnant inventory to the go-to system for sales in premium environments. Canada, the US, and the UK remain the leaders in the space, with 81%, 78% and 77% of the digital display is comprised of programmatic respectively in 2017. In fact, legacy ad formats are not as lucrative as before. This is true not only for print ads but also digital display, which is being squeezed by ad blocking and heightened competition caused by programmatic ads.
Furthermore, for publishers, access to audiences has been ceded to platforms. Publishers’ old value proposition to brands – access to audiences – is dissipating with the rise of social platforms with massive user bases, and not to mention the many popular digital publishers sprawled across the internet. These emerging forces have also disrupted legacy publishers’ control over audiences.
With more and more ad dollars shifting from traditional media buys to programmatic, agencies of all kinds are widely looking for ways to stay competitive and retain their valued clients.
To wit, social advertising in all formats is gaining traction and will be among the key drivers of digital ad growth in the next five years. Social ad revenue is poised to climb to $30.8 billion by 2021, up from $15.5 billion this year. Artificial intelligence augmented and virtual reality, and sponsored content will also help propel further digital ad growth in the next decade.
Confirmed speakers include:
● Christian Dankl, CEO of AdVoD at ProSiebensat1
● Terry Honsby, Director of Programmatic and Ad Product, Trinity Mirror
● Leon Siotis, Managing Director, UK & Southern Europe at SpotX
● Yoav Arnstein, Facebook Publisher Solutions, Audience Network, EMEA
● Pauliina Jamsa, Global Senior Online Marketing Manager at Siemens
● Guy Kedar, Sr. Partner, Head of Innovation, Wavemaker UK
● Ofer Oved, Chief Strategy Officer, HIRO Media
Recommended Read: Interview with Ariel Napchi, CEO & Founder of HIRO-Media Ltd