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programmatic buyers

Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption

Pixalate’s analysis of IAB Tech Lab’s app-ads.txt and ads.txt programs reveals that over 182,000 apps and over 1.2 million domains have adopted these initiatives Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the release of its 2019 App-ads.txt and Ads.txt Trends Report. The report updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s initiatives. Key Findings: 5,550% growth in app-ads.txt adoption in 2019 App-ads.txt’s explosive growth: 5,550%…