programmatic

Industry-wide collaboration with Xaxis, Xandr and PubMatic proves that Lotame’s interoperable solution solves for cookieless targeting today Lotame, the only flexible data solutions provider to future-proof connectivity and drive…
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James Kung, Senior Director of Product Management at Foursquare chats about the transforming online advertising and adtech market in this quick catch-up: ________ Welcome to this MarTech Series chat, James, tell us more about your B2B…
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Chris Chapman joins the data compliance software company to expand its technical offering, with Sourcepoint also making strategic promotions to its leadership team with Chloe Grutchfield promoted to Chief Product Officer Sourcepoint, the…
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Mobiquity Technologies, Inc. a leading provider of next-generation advertising technology, announced, it has been selected by GroveToken LLC as its data and programmatic advertising provider in front of their meeting with the Dubai Royal…
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JCDecaux UK launches programmatic digital-Out-of-Home at London’s Heathrow airport Paris, 16 June 2022. JCDecaux SA, the number one outdoor advertising company worldwide, announced today that its UK subsidiary JCDecaux UK has added…
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The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget towards streaming, and the rest to traditional TV. Report examines major insights, implications and predictions…
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MMA Global, the association devoted to architecting the future of marketing, in partnership with BCG Group, today released The Year of Change in Digital Marketing, research aimed at understanding tectonic shifts in the digital marketing…
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The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner. Adani airports, the aviation business incubated under Adani Enterprises Ltd, a leader in the…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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Clinch Enables Dynamic Creative Optimization For LG Ads Solutions' Global CTV Media Ecosystem Clinch, the company that provides AI-driven omnichannel personalization across CTV, OTT, Programmatic, Social, Native, DOOH, and Audio, announced…
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Singular recently released their annual ROI Index which recognizes the top global ad partners and their ability to deliver ROI and retention. The comprehensive ROI Index ranks 300 of the top-performing ad networks on both iOS and Android by…
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Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across…
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First of its kind integration, offering real-time omnichannel data accessibility with up to 97% accuracy Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic…
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Solmate Media, a pioneering DOOH media owner in Taiwan, have announced a partnership with Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company. This partnership will form the first truly…
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Expands US Presence and Global Leadership with Strategic Hires from Legacy DCO and CTV Providers Clinch, the company that leads the industry in AI-driven personalized advertising and dynamic ad-serving across CTV, OTT, programmatic,…
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Programmatic ad growth and transparency issues will drive adoption Integral Ad Science, a global leader in digital media quality, released its latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The new…
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Product is the Next Iteration of Clinch’s Real-Time Shoppable Video Solution Which Creates Smart, Personalized Shopping Experiences  Clinch, the company that provides AI-driven omnichannel personalization across CTV, OTT, Programmatic,…
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The campaign synced with prime-time bands witnessing high footfalls in real time, with contextual creatives, across clinics and hospitals in India. Lemma the largest and fastest growing programmatic digital out of home network, along with…
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Vistar becomes first DOOH programmatic platform to offer Comscore's activation audiences Comscore, a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and…
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Martech Series caught up with Simon Kvist Gaulshøj, CEO of Adnami, on the power of high impact advertising formats and what this means for the sector. _______ Can you tell us a little about what these studies have shown? In a nutshell…
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