Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp …
TechBytes with Srinivas KC, VP and GM, Video, InMobi
Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten …
Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex
"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI." How …
Exploring the Role of Choozle Universal Data Catalog in Digital Advertising
Choozle Universal Data Catalog Helps in Determining a Custom Audience Within a Digital Advertising Campaign Leading digital advertising software maker, …
Interview with Shereta Williams, President, Videa
"The television industry's hesitation is because there hasn’t been a technology evolution like this in over five decades." Tell us …
Encouraging Trend in APAC: Bringing Programmatic Home
Wherever you stand on the value of programmatic, there is little denying that this form of advertising is on the …
Accenture, Agencies and the Ad-Buying Battlefield
Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’. The company already has its foot …
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …
SoundCloud Announces Global Programmatic Partnership With AppNexus
World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world’s largest open audio …
What Platforms Can Do To Increase Transparency For Publishers
It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …
SpotX Expands Horizon to Ensure Brand Safety by Filtering Out Fake News Content and Brand-Objectionable Categories
SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, …
bRealTime and Clearstream Merge To Form EMX- A New Digital Marketplace
EMX Will Form More Powerful Media Solutions And Produce An Overall Lift In ROI bRealTime and Clearstream have merged to …
Interview with Nikos Acuña, Chief Visionary, Sizmek
"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of …
Blockchain in Advertising: The Implications for Every Player in the System
Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges …
The Ad Exchange’s Place in a First-Price World
Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was …
FreeWheel And Simpli.fi Partner To Enable Localized Programmatic Inventory
Provides Local Marketers and Agencies The Ability To Execute Programmatic Campaigns of Any Size Within Existing Workflow FreeWheel Advertisers, a …
TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi
Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, …
Anuj Kucheria Named Chief Revenue Officer of CrossInstall
Digital Advertising Veteran Joins Fast-growing Mobile Ad-tech Company to Oversee All Business Teams CrossInstall, a leading creator of programmatic interactive …
Digilant Releases New Holiday Media Planning Guide
Shopping Data & Insights for Planning Effective Programmatic Campaigns Digilant, a global provider of programmatic ad buying solutions and services, …
Papyrus, A Blockchain-Supported Online Advertising Ecosystem, Launches in the US
The New Scalable Model for Transparency, Fraud Protection and Fair Play by Papyrus Will Optimize Digital Ad Spend and Save …