programmatic

Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’.  The company already has its foot firmly in the door of many major brands for which it undertakes other consultancy-related services around technology…
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S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last month, S4M scooped $12 million Series B funding to put an end to the big-divide in offline and online…
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World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent…
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It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say they’re addressing the issue, but how can publishers…
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SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, Cryptocurrency Mining, and More SpotX, the global video advertising and…
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EMX Will Form More Powerful Media Solutions And Produce An Overall Lift In ROI bRealTime and Clearstream have merged to form EMX, a new programmatic marketplace. EMX will offer media solutions across supply, demand and data to…
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"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of becoming brand advocates." Tell us about your role at Sizmek and how you got here. What inspired to be a part of an adtech…
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Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges aren’t unique to the marketing industry. In fact, many industries, including financial…
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Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was built. Once the first domino fell, and AppNexus, Rubicon, and Index Exchange began…
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Provides Local Marketers and Agencies The Ability To Execute Programmatic Campaigns of Any Size Within Existing Workflow FreeWheel Advertisers, a leading advertising software technology firm formerly known as Strata, announced that it…
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Digital Advertising Veteran Joins Fast-growing Mobile Ad-tech Company to Oversee All Business Teams CrossInstall, a leading creator of programmatic interactive mobile ads, today announced Anuj Kucheria’s promotion to Chief Revenue…
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Shopping Data & Insights for Planning Effective Programmatic Campaigns Digilant, a global provider of programmatic ad buying solutions and services, released a report that captures relevant data for advertisers and media buyers…
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The New Scalable Model for Transparency, Fraud Protection and Fair Play by Papyrus Will Optimize Digital Ad Spend and Save the Industry up to $110B Annually Papyrus, a decentralized ecosystem for advertisers, publishers, developers, and…
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