Browsing Tag

Public Relations

Moving from Media Monitoring to Industry Intelligence

Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox of the PR and communications department and business decision makers lose out on a valuable source of information. So how can communications professionals - both in-house and agency - elevate their insights to the C-Suite to the point that they affect business decisions? The biggest…

Three Misconceptions About Public Relations

If you are looking for media coverage, you’ve come to the right place. Successful PR is simple. Here are the steps. Generate interesting stories consistently. Pitch your stories to writers who create content for an audience you’re interested in. Analyze results, rinse and repeat. It’s a simple process to follow, like keeping the count when you’re dancing. 1–2–3, 1–2–3, 1–2–3. However, in our experience, this might not be what you’re thinking about when you think about PR. You’re racing to the desired outcome —…