DoubleVerify Announces Publisher Division Focused on Yield Products
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new division to support digital publishers. The unit will spearhead DV’s direct relationship development with the publisher community and will lead product innovation efforts to help publishers maximize revenue yield from their high-value inventory and reduce friction with buyers.
“This division allows us to work even more closely with publishers to better understand their challenges,” said Matt…