publishers

Artificial Intelligence is transforming the way publishers create, distribute and monetise content across the advertising industry. Since its explosion into the mainstream in 2023, AI has taken the business world by storm. Its appeal is…
Read More...

Search.com, a new Gen AI platform that has flipped the script on chat-based search to reward users and publishers, released its first white paper, The Keyword is Dying – Long Live Intent, declaring that organic SEO keywords are losing…
Read More...

Ad.com Interactive Media, Inc., a leader in performance marketing and digital media, announced the acquisition of Underdog Media, an ad monetization platform delivering 100% viewable ad units across trusted publisher networks. This…
Read More...

Search.com, a division of Public Good, is disrupting the AI GPT chat landscape with a groundbreaking model behind its gen AI search platform which includes cash back opportunities for consumers, revenue share for publishers and a…
Read More...

Kurt Donnell, CEO at Freestar chats about the changing world of adtech and ad monetization in this MarTechSeries catch-up: ________ Hi Kurt, take us through your adtech journey and time at Freestar so far? I began my career as an…
Read More...

Forge GameLink and PayLink enables any game to launch a direct-to-consumer experience with payment integration within minutes, for free Forge, the leading platform for community-driven game marketing and engagement, announced…
Read More...

Jeremy Woodlee, General Manager of Infillion chats about the latest trends in adtech that are impacting overall advertising workflows in this catch-up with MarTechSeries:________Hi Jeremy, what's most exciting for you in your new role at…
Read More...

Pubcircle by Axis, a global advertising platform dedicated to maximizing ad revenue for publishers, is proud to announce the appointment of Willian Okamoto as Publisher Relations Manager. In this role, Willian will be responsible for…
Read More...

In the ever-evolving digital marketing and advertising landscape, display advertising and programmatic ad buying have emerged as pivotal strategies. Display advertising, with its visually engaging banners and rich media, offers brands a…
Read More...

What will redefine the A to Z of mobile advertising as adtech and digital advertising trends change in the future? Abhay Singhal, Co-Founder at InMobi & CEO, InMobi Advertising shares his perspectives: ______ Tell us about your time…
Read More...

Tool provides a deeper look into trends within the Prebid ecosystem Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions,  announced the launch of Prebid Insights, a new, publicly available…
Read More...

With Sensor Tower data projecting that revenue from consumer apps will outpace gaming apps by 2026, it’s never been more important for app publishers to ensure they have robust monetization strategies in place across the most relevant…
Read More...

AdMaven, a global leader in advertising technology, is proud to unveil its groundbreaking Supply-Side Platform (SSP) for publishers. Following the announcement earlier this month of AdMaven's Self-Serve Advertising Platform, the improved…
Read More...

Darwin CX, a rapidly growing SaaS leader transforming customer experience for publishers and subscription-driven businesses worldwide, announces the successful migration of UK-based political and cultural publication, The New Statesman.…
Read More...

In the world of digital marketing, a staggering amount of money is invested in ad spends but every year, a chunk of it is wasted because of ad fraud. This is one of the biggest threats to the integrity of the online advertising industry.…
Read More...

Following a Banner Year, the Identity Management and Data Collaboration Platform Secures New Funding Round with TELUS Global Ventures as a Leading Investor To meet the growing demand for identity-focused, data monetization solutions for…
Read More...

Laura Quigley, SVP of APAC at IAS shares a few thoughts on how digital advertising will evolve in 2025 in this martech interview: __________ Hi Laura, take us through your journey at IAS and highlights from your years in…
Read More...

Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric Strategies Proximic by Comscore, a division of Comscore, Inc. and a leading provider of audience and content…
Read More...

In late July, Google announced that they will not be deprecating third-party cookies and instead they will enable user choice. While this announcement was surprising, third-party cookies are still unlikely to remain as ubiquitous and…
Read More...

The digital advertising game has changed. If you want evidence, look no further than Oracle’s recent $115 million data privacy payout. Last month, Oracle agreed to pay out that vast sum to customers after settling a case around…
Read More...