Banner Before Header
Browsing Tag

Quotes

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses

New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One of the world’s oldest marketing channels—events—was erroneously labeled as unquantifiable and unpredictable, until now. A new report released by Splash, the world’s first end-to-end event marketing software, in conjunction with Harvard Business Review Analytic Services (HBR-AS), confirms a new era for event marketers; one where high-performing companies are investing more in event…

Ten Incredibly Business-Savvy Quotes for Every Marketer

Ten Incredibly Powerful Business-Savvy Quotes from the Industry To Help Every Marketer Stay on Top of the Business  What is Success? Where am I in this high-adrenaline playing field? How could technology enable business leaders to focus more on operations and less on human interactions? Which technologies should I be looking into? Will this industry meet my career goals? These are some of the questions that most marketers wish to ask business leaders and hope they are answered quickly. Workplace productivity and…