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Radio Advertising

Frito-Lay US Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game

As US Snack Leader Preps for Biggest Snacking Day of the Year, Nine out of 10 Americans Say Game Isn't Complete without Snacks and Dips As fans prep their platters for the Super Bowl, Frito-Lay announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience as nearly eight in 10 Americans expect snacks, such as chips and pretzels, to be available at a Super Bowl event. Retail sales data shows Super…

The Evolution of Audio Advertising and What’s Next in 2020

While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…