AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from SpotX, AdQuick.com, Radiant Insights, Knorex and Stingray.
SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world’s best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data. The new integration layers data on the supply-side, thereby allowing advertisers who are purchasing media programmatically through a demand-side platform (DSP) to get closer to their desired target audience.
AdQuick.com Launches Programmatic Software to Take the Risk and Uncertainty Out of Out-of-Home Advertising
AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick’s DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory.
Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights
The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position.
Knorex, the leading provider of cross-channel marketing cloud platform, announced the launch of its Artificial Intelligence (AI) engine, Knorex KAIROS™ which underpins its flagship marketing cloud platform – Knorex XPO, as the automation, optimization and predictive analytics nexus. This introduction puts the power of AI into the hands of agencies and marketers to further unlock XPO value to assist in automating and scaling digital marketing execution cross-channel and cross-devices.
Stingray Radio Provides Over $20 Million in Radio Advertising Grants to Over 5,000 Local Canadian Businesses
Stingray, a leading music, media, and technology company, is proud to announce that the establishment of the economic stimulus plan via its 104 radio stations helped 5,000 local businesses to obtain grants in the form of radio advertising during this unprecedented crisis. A total of $20 million is awarded in markets across Canada, where Stingray operates local radio stations. This amount represents $5 million more than initially planned.
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