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Rakuten Viber

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Shutterstock, Movable Ink, Acuant, UpContent, IZEA, and Pareteum Corporation. Zendesk Benchmark Snapshot Shows Widespread Global Service Impacts Zendesk, Inc., the service-first CRM company, released its Zendesk Benchmark Snapshot highlighting the global impact of the current COVID-19 (Coronavirus) pandemic, which is being felt across markets by businesses and industries of…

Pareteum to Provide Multifactor Authentication to Rakuten Viber Users

Rakuten Viber selects Pareteum Experience Cloud for enhanced secure user experience Pareteum Corporation, a cloud communications platform company, announced that it has been selected by Rakuten Viber, a leading global messaging app, to provide API-driven multifactor authentication services for an enhanced and secure end user experience. Viber, a subsidiary of Rakuten, the Tokyo-based digital services brand active in banking, ecommerce, media, and communications, is one of the most widely adopted messaging apps in the…

TechBytes with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers? Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…

MarTech Interview with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

"The companies that will do best in the data economy will be the ones that balance data with privacy and avoid the “creepy” factor." Journey into Tech Hi Cristina, tell us about your role and journey into Technology. What inspired you to take up the role at Rakuten Viber? I was very intrigued by the role at Rakuten Viber. Working for an app with over 1 billion global users in a newly created role as CRO offered a lot of opportunities along with a lot of challenges. It required me to use all the skills I had been building…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

TechBytes with Zephrin Lasker, VP of E-Commerce at Rakuten Viber

Tell us more about your role at Viber and Viber’s e-commerce platform. Viber is the third-largest messaging app in the world with 1 billion registered users. Viber provides a secure platform for private conversations—we’re end-to-end encrypted by default, meaning that we can’t and don’t read or monitor private conversations or listen to private calls happening between users. On the e-commerce side, we work with brands to advertise directly to consumers who consent to engagement. We don’t give brands access to our users’…

TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber

Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke to Zephrin Lasker, VP, E-Commerce, Rakuten Viber, to understand the latest trends in the space and how Rakuten Viber is leveraging consumer data to drive retargeting and how messaging apps are transforming marketing tactics.Tell us about your role at Viber and the team/technology you handle. I head up the eCommerce function at Viber, which is responsible for the messaging app’s native shopping…

Rakuten Viber Drives Platform Innovation with Mixpanel’s User Analytics

The Messaging App, Rakuten Viber, Shifted Their Innovation Strategy from Being Product-Centric to User-Centric. as a Result, the Messaging Platform Increased Overall Engagement by 15 Percent for Its One Billion Registered Global Users Mixpanel, the world's leading user analytics platform, announced that its customer Rakuten Viber increased overall retention and time spent in-platform for its one billion global users, with an insights-driven product development approach. Through its three-year partnership with Mixpanel,…