Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Shutterstock, Movable Ink, Acuant, UpContent, IZEA, and Pareteum Corporation.

Zendesk Benchmark Snapshot Shows Widespread Global Service Impacts

Zendesk, Inc., the service-first CRM company, released its Zendesk Benchmark Snapshot highlighting the global impact of the current COVID-19 (Coronavirus) pandemic, which is being felt across markets by businesses and industries of all sizes around the world. Companies and governments are increasingly seeing significant spikes in requests for support, for example the week of 15-22 March saw a 20% increase in global tickets compared to the same period last year.

Shutterstock Announces Footage Library Availability for Mobile Users

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced its footage offering is now available for license on the customer iOS and Android applications in SD, HD, and 4K. With over 17 million videos in the collection, searching, saving and licensing footage content allows customers to create engaging video content from a mobile or tablet device.

Movable Ink Extends Personalized Visual Experiences to Mobile App Messages

Movable Ink, the visual experience platform provider for digital marketing leaders, announced general availability of Movable Ink for mobile. With the official expansion of the Movable Ink platform into branded mobile app messages, marketers can now generate personalized creative that seamlessly integrates into push notification, in-app, and app inbox marketing programs from the major mobile platforms.

Acuant and IdentityMind Union Creates a Global Leader in Digital Identity Proofing and Verification

Acuant, a leading global provider of identity verification solutions, today announced it has finalized the acquisition of former strategic partner IdentityMind, creator of Trusted Digital Identities. Expanding its reach across the digital identity lifecycle, Acuant will combine its award-winning Trusted Identity Platform for identity proofing and verification with IdentityMind’s top-performing Digital Identity Platform for identity creation, risk scoring, transaction monitoring and regulatory compliance (KYC and AML). This evolution creates a best-in-class Identity Platform for building, proofing, verifying and maintaining digital identities.

UpContent and Zest Partner to Expand Customer’s Growth Through Content Curation

Two companies, Zest and UpContent, each of which have developed leading solutions to address this challenge are partnering to make it even easier for their communities to source top content.  Zest taps into the collective wisdom of its community to support marketers’ professional development worldwide. UpContent empowers brands to build trust, deepen relationships and drive revenue by delivering content to internal and external audiences.

IZEA Announces Official Launch of BrandGraph Social Intelligence Platform

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators,  announced the official launch and general availability of BrandGraph, a new social intelligence software platform for social media marketers. BrandGraph is designed to provide brands with in-depth analysis and performance benchmarking of social media content.

Pareteum to Provide Multifactor Authentication to Rakuten Viber Users

Pareteum Corporation, a cloud communications platform company, announced that it has been selected by Rakuten Viber, a leading global messaging app, to provide API-driven multifactor authentication services for an enhanced and secure end user experience. Viber, a subsidiary of Rakuten, the Tokyo-based digital services brand active in banking, ecommerce, media, and communications, is one of the most widely adopted messaging apps in the world, with over one billion active users. Viber facilitates voice, video, and text communications across both mobile and desktop platforms.


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