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Xactly Releases Major Enhancements to Optimize Sales Resource Planning Product Seasonality, Ramp, and Quotas Xactly, the leading innovator of cloud-based sales performance management (SPM) software, announced a major enhancement of the company’s artificial intelligence (AI) capabilities across its core Sales Resource Planning & Capacity Management solution. This announcement follows the release of Xactly’s Rep Attrition prediction solution, and is the result of the company’s commitment to enhancing AI capabilities…

Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming TV Apps The rules of engagement have changed. Marketing is shifting from broadcast-based monolithic experiences to contextual, personal experiences served to individuals right in their moments of need.  Leading Mobile Marketing Automation company, Swrve has announced the release of Swrve 3.0. Swrve 3.0 is an entirely new platform that reimagines how marketers know and…

Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their interaction with a brand. The art of pleasing a customer is more complex than it ever was, and a good way to start is to leverage technology that measures what works, and what doesn't across the buyers' journeys. It's imperative today for marketers to have a clear understanding of Personalization- Segmentation- Optimization, and Automation at various stages of the Customer Lifecycle. To tell us more…