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SEMrush Announces a New Content Analytics Tool: ImpactHero

SEMrush, leading online visibility management, and content marketing SaaS platform announced that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of their existing content strategy as…

Guided Selling: The Basics Retailers Need to Get Right

Many of us have less than fond memories of spending what felt like an eternity wandering around furniture stores with our parents. But into adulthood, we begin to love making our homes feel personal and special. Unfortunately, that doesn’t always mean we spend any less time aimlessly walking around physical stores trying to find our dream couch or dining room set. Of course, the quest for the “perfect” furniture piece and accessories now extends to online stores – and as a vertical, it is booming. According to Furniture…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

Sales Forecasting Best Practices

When it comes to Sales forecasting, traditional CRM solutions have not been able to address the industry’s needs. Forecasting is complex, and most companies struggle with resource constraints, accuracy, and actionability. Because of this, organizations are now beginning to combine process, analytics and Artificial Intelligence to hone accuracy, to make decisions that will improve Sales, and to make employees more productive. AI-enabled forecasting is still very new, and magical thinking abounds, which is exacerbated by…

Op-Ed: The Responsibility of Data Democratization

Technology has an immensely influential power on the construct of society in the form of how we work, live and play. Therefore, innovators and experts in the space have an inherent responsibility and moral compass to uphold. Data Democratization is a prime example, removing barriers and gatekeepers to valuable information. Done properly, a democratized approach to data gives people an opportunity to have a greater impact on their jobs, be more knowledgeable and make better decisions. In many cases, it opens up entirely…

How Consumer Insights Can Satisfy a Marketer’s Need for Agility, Innovation, and Disruption

The key to driving business success is by understanding consumers. Consumer trends are changing more rapidly than ever before. All too often, competitive pressures compel marketers to meet this demand by launching products, or creative at rapid-fire. This can turn out poorly in a very public setting, with the social media era putting brand reputation, product design, campaign messaging, and product launches under the microscope. But costly Marketing mistakes can be avoided by involving consumers themselves. Using consumer…

Personalization Should Bring Context to the Customer to Drive Lifetime Value

Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful and relevant way. If you’re not providing the correct context for personalized experiences, one mistake can risk losing a customer forever, and hence the relationship you’ve worked so hard to create. Let’s explore Personalization done right. Make it individualized and consider your messaging carefully When it comes to tailoring your customer experiences the key is…

Successful E-Commerce Personalization Starts with the Right Data

Enter e-commerce personalization—a way companies can effectively engage with their customers through highly relevant product offers, recommendations, and other valuable content. According to a 2018 e-commerce personalization report, most online retailers offer some form of Personalization but they don’t take advantage of every possible channel. Often overwhelmed, they fail to attain the data they need to optimize the Personalization process. By taking the time to mine the right data, analyze it, and revisit it as…

Customer Taste: The Key to Profitable, Long-Term Relationships

Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the consumer responds with information about his or her Taste. “I’m looking for a slender dress, ideally in a lighter color, just above the knee, not too revealing, not too conservative, under $150.” Netflix has succeeded in creating a user experience that’s reflective of your Taste in movies, and Spotify’s Machine Learning system has the goal of learning and presenting songs and playlists that match…