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RedPoint Global

70 Percent of Consumers say They Will Exclusively Shop with Brands that Personally Understand Them this Holiday Season

On Consumers’ Holiday Wishlist Again This Year: Stop Receiving Irrelevant Shopping Offers Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, announced new research revealing consumer opinions about the upcoming holiday season. Conducted by Dynata, the survey of more than 1,000 U.S. consumers finds that major changes in shopping are already underway, with 62 percent saying they would shop exclusively online this year. “The commerce habits of…

Importance of Creating a Frictionless Customer Experience to Reduce Customer Churn

Customers expect a frictionless experience across all touchpoints, and if a brand cannot deliver such an customer experience they will go elsewhere. If a customer begins a service request online, she will expect that a follow-up call to a live agent will not require starting from scratch. Likewise, a customer who purchases a new smartphone online will rightly expect to be able to pick that phone up at a nearby carrier’s retail outlet. A brand has a choice to either meet heightened expectations for a seamless experience…

RedPoint Global and Harris Poll Survey Exposes Gap Between Consumer and Marketer Expectations for Customer Experience

Research Reveals Major Gaps in Engaging Customers in a Relevant, Timely, and Consistent Fashion Across All Interaction Touchpoints RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced a new research report examining the gap between marketer and consumer expectations surrounding customer experience (CX). Conducted by The Harris Poll and commissioned by RedPoint Global, the survey of more than 3,000 consumers and 450 senior marketers in the US, UK, and Canada reveals…

RedPoint Global Launches Next Generation of the RedPoint Customer Engagement Hub

Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next generation of the RedPoint Customer Engagement Hub. The enhanced RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions, revolutionizing how marketers access data and analytics to drive personalized engagements across every interaction…

Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report, The Relevancy Ring – CDP Buyer’s Guide 2018

Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers RedPoint Global, a top provider of customer data platform and customer engagement technology,  announced that the company has been named the leading Customer Data Platform (CDP) vendor across several product categories in The Relevancy Group’s latest report, The Relevancy Ring – CDP Buyer’s Guide 2018. The Relevancy Group measured client satisfaction across 10 categories, where RedPoint Global received more Client Satisfaction Awards than…

Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global

"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the better the science, the better use of the art." Tell us about your role and how you got here? What led you to be a part of RedPoint Global? As Chief Marketing and Strategy Officer, I lead marketing and product strategy initiatives with the primary goal of driving growth. My day-to-day involves collaboration with a broad range of internal teams, including marketing, sales, development and the executive leadership…

PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management

New GDPR Solution Enables Companies to Offer Comprehensive Functionality for Management of Customer Identity, Profile Data, and Consent PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced a strategic product initiative for GDPR consent and data governance with RedPoint Global, the leading provider of customer data platform and customer engagement technology. This initiative is a response to the demands that companies must comply with GDPR requirements for consent…

RedPoint Global Takes The Lead As The Most Comprehensive Customer Data Platform In CDP Institute Vendor Comparison Report

Company Leads Top 24 Customer Data Platform (CDP) Vendors as the Only Platform to Provide All Features and Capabilities Measured by the CDP Institute RedPoint Global, a top provider of customer data platform and customer engagement technology, announced that it has been positioned as the most comprehensive customer data platform in the CDP Institute Vendor Comparison Report. The Customer Data Platform (CDP) Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. Their CDP Vendor…

RedPoint Global Expands Partnership With Acxiom

Alliance Enables Seamless Experience for Marketers Seeking Enhanced Real-Time Engagement with Customers RedPoint Global, a leading provider of data management and customer engagement technology, announced an expanded partnership with Acxiom, the data foundation for the world's best marketers. As part of this relationship, RedPoint customers now have access to a continuous flow of leading third-party audience enhancement data, AbiliTec a proprietary identity resolution solution that creates accurate identifiers for…