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RedPoint

TechBytes with Steve Zisk, Product Marketing Manager at Redpoint

Tell us about your role/team you handle at Redpoint. What inspired you to join the company? My team at Redpoint handles Product Marketing, which means we get to translate the complexities of a feature-rich, broad, and deep engagement hub to buyers, users, and gatekeepers. That kind of “technical evangelism” was one part of what drew me to Redpoint, and the other part is the people. The passion, depth of experience, and focus on client success in every part of our organization is a great reason to come to work… even…

MarTech Interview with Matt Gilbert, CEO at Pepperjam

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report

For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities Measured by the Vendor-Neutral Organization RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced that for the second consecutive year, it has been positioned as the most comprehensive customer data platform (CDP) in the CDP Institute Vendor Comparison Report. The Customer Data Platform Institute is a vendor-neutral organization dedicated to…

TechBytes with George Corugedo, CTO and Co-Founder at RedPoint

Could you tell us about your role and the team/technology you handle at RedPoint Global? As one of the Founders of RedPoint Global and the Chief Technology Officer, I have the opportunity to help materialize a vision of empowering marketers with a technology platform that defragments the world they work in. Every day marketers are mired in the logistical challenges of mastering data, deriving insights and precise execution. These are simple ideas in theory but hard to achieve in a world where every vendor wants to…

RedPoint Announces $13.5 Million Equity Raise to Accelerate Strategic Partnerships and Geographic Expansion

Led by Camden Partners, latest investment round to further fuel the company’s growth as it meets increased demand for its customer engagement solutions worldwide RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced an equity raise of $13.5 million to fuel continued geographic expansion and deepen strategic partnerships. Led by Camden Partners, the round also includes participation of existing and new investors. “Over the past three decades, it’s been a personal…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

The Future of Customer Experience, and What 2019 Has in Store

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance involved.  Reading the tea leaves based on our work with some of the world’s leading and most innovative marketers, brands will increasingly strive to create more and better personalized experiences. The wave of hyper-personalization is still cresting, and predicting its breadth and depth is…

TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom

Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven marketing. Chad Engelgau, VP, Global Identity and Data Product Management, Acxiom, spoke to us about the challenges in centralizing data and how enterprise customer data could be leveraged to deliver personalization at scale.Tell us about your role at Acxiom and the team/technology you handle. I am the VP of Product and Marketing at Acxiom Marketing Services. My team sets the…

RedPoint Global Unveils RedPoint Accelerator™ For Retail

The Only Real-Time Omnichannel Solution That Empowers Retail Marketers to Take Control of Their Customer Data RedPoint Global, a leading customer data platform and customer engagement technology provider, has announced the availability of RedPoint Accelerator™, a packaged solution for retail marketers. With RedPoint Accelerator, retail marketers can easily unify their data and create a single customer view, while engaging with customers across digital and traditional touch points. RedPoint Accelerator is the only…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…