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RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report

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For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities Measured by the Vendor-Neutral Organization

RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced that for the second consecutive year, it has been positioned as the most comprehensive customer data platform (CDP) in the CDP Institute Vendor Comparison Report. The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

“Creating a personalized experience for the always-on, connected customer requires a complete understanding of their preferences and behaviors”

The CDP Vendor Comparison Report presents a side-by-side comparison of key features that differentiate CDP vendors. RedPoint Global is described as having the most extensive offering in the report – outperforming all other 32 vendors evaluated. Of the companies assessed by the CDP Institute, RedPoint Global was the only vendor that met the criteria for every capability and feature measured in the report.

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“Creating a personalized experience for the always-on, connected customer requires a complete understanding of their preferences and behaviors,” said John Nash, Chief Marketing and Strategy Officer at RedPoint Global. “To achieve this, brands must know all that is knowable about each customer and have the ability to make dynamic decisions in the moment, taking into account the totality of available customer data. Innovative brands use RedPoint’s platform to bring all customer data together, automate machine learning and drive consistent real-time engagement across all touchpoints. RedPoint technology successfully drives unparalleled revenue growth for brands, empowering them to deliver relevant, timely and individualized messages. Our position as the most comprehensive CDP in this report validates our mission of helping marketers lead their markets.”

The experience a brand delivers has emerged as the single most important differentiator in today’s competitive landscape – and CDPs play a critical role. Accordingly, the CDP industry sustained strong growth through 2018, adding 29 vendors and $173 million in funding. Revenue for 2019 is expected to exceed $1 billion, according to the CDP Industry Report.

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With the RedPoint Customer Data Platform, businesses create and persist a golden record for each customer: a singular, accurate and continuously updated enterprise view of a customer. This holistic view is fundamental to orchestrating the most relevant messages and actions that underpin the type of personalized customer experience today’s consumers demand.

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