Browsing Tag

Research Firm

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…