PrizeLogic Named in “Now Tech: Consumer Data Marketing Services” Report by Independent Research Firm
Incentivized engagement company recognized amongst consumer data marketing service providers
PrizeLogic, the leading incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe’s and Samsung, today announced its inclusion in Forrester’s Now Tech: Consumer Data Marketing Services, Q1 2022 report.
The Forrester report identified consumer data marketing service vendors, overviewing them based on market presence and functionality, to help B2C marketers shape customer understanding and make decisions on brand strategy and brand experience. PrizeLogic was recognized alongside 4 other consumer data marketing service providers specifically within the small vendor category.
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Forrester defines consumer data marketing services as “agencies and service providers that help marketers maximize the value of first-party customer data assets across all marketing channels and programs.” Through the report, B2C marketers can better understand the value they can expect from a consumer data marketing service provider and how to select one based on size and functionality.
“At PrizeLogic, we pride ourselves not only on our ability to help customers deliver engaging, data-driven experiences but to do so through quality, first-party data,” said Ryan LaMirand, CEO of PrizeLogic. “We believe being recognized in the Now Tech: Consumer Data Marketing Services report is a direct reflection of the team’s commitment to empowering clients, especially within the CPG industry, with the right tools and information they need to have meaningful engagements with customers at every stage in their buying journey.”
PrizeLogic’s Engage Platform creates a consumer database that effectively collects, stores and manages customer data so clients can better understand and engage their customers in a secure environment. PrizeLogic is also the only category provider with ISO/IEC 27001, 27018 and 27701 certifications, offering unmatched data protection and security to its clients.
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