Data Marketing

Accenture has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Accenture Interactive previously announced its intent to acquire Sutter Mills on October 11. The acquisition brings additional capabilities in data-driven marketing strategy, adtech and martech, strengthening Accenture Interactive’s ability to help brands deliver relevant experiences at scale across all customer touchpoints. Marketing Technology News: New…

Interactive, Dimensional Print Communications Deliver High ROI Red Paper Plane (RPP), the only resource for design-it-yourself dimensional mail and marketing materials, announces the launch of an enhanced e-commerce website with state-of-the-art products, improved navigation and a streamlined ordering process to bring messaging to life. With a 5 Star Trust Pilot rating, RPP's unique and high-impact formats, featuring video in print brochures, pop-ups and virtual reality viewers, are uniquely effective at helping clients…

Matt Peterson Joins Catalysis After Holding Executive Creative Director Roles, Most Recently at the Wexley School for Girls, as Well as Creature Seattle-based data marketing agency, Catalysis, announced that it has named Matt Peterson as its new Creative Director, Brand. The news comes as the independent Seattle shop of sixty-five staff members heads into their twenty-seventh year operating in the digital and data marketing space. At the time of this announcement, Catalysis founder Doug Hunt, said, "We have always…

Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data marketers in 2018. To understand the deeper aspects of GDPR and its impact on the ‘Sensitive’ and ‘Non-sensitive’ data, we spoke to Criteo's Global Privacy Director, Guillaume Marcerou.Tell us about your role in Criteo and the team you handle. My role is to manage the risks and business impact of privacy laws and regulation, thus protecting…