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responsible marketing

REaD Group and More Metrics Release Risk Datasets to Support Informed Decision-Making During COVID-19

Award-winning data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies. Using open source, publicly available data, More Metrics has created a new set of data models that explore the impact of COVID-19 on the UK population. REaD Group can advise marketers on how to apply the available data to make sensible, sensitive decisions and inform their marketing…