Retail Analytics

The NPD Group, a global market information provider, has acquired Pricing Excellence, a retail analytics company that uses proprietary cloud-based computing technologies to deliver market insights. The acquisition complements NPD’s robust portfolio of information services spanning more than 20 industries with new methodologies that will enhance the firm’s ability to provide insight across emerging channels and provide more granular data faster. Marketing Technology News: Neustar Announces Acquisition of Verisign’s Public…

Advertising platform utilizes billions of retail analytics to inform product advertising decisions Stackline, a pioneering retail analytics and advertising provider for the world’s largest brands and manufacturers, announced Ad Manager, an intelligent advertising automation tool that applies real-time bidding, competitive advertising, profitability, conversion, and incrementality data to develop and dynamically optimize high-performing e-commerce advertising. Unlike other advertising tools, Ad Manager utilizes market and…

AI Retail Analytics Leader Leverages New Funds to Focus on US Footprint, Expanding Product Portfolio and Growing Sales & Marketing Team Retail analytics and pricing intelligence leader Intelligence Node announced the successful close of its Series B funding round with new participating investment partners Cornerstone Fund (CSVP Fund) and Calibre Ventures. Existing investors, MegaDelta Capital Advisors (erstwhile NEA India funds) and Orios Venture Partners are also participating, leading the company to its total…

Home Improvement Retailer Sharpens Focus on Delivering Best-In-Class Retail Technology Lowe's Companies, Inc. announced it is accelerating its technology capabilities and focus on driving strong retail fundamentals by acquiring the Retail Analytics platform from Boomerang Commerce. The technology will be integrated into the company's core retail business and bolster strategic and data-driven pricing and merchandise assortment decisions across Lowe's businesses. The platform provides a retail analytics solution that…