Retail Media

Edge Sets New Standard for Retail Media Advertising, Enhancing CPG Engagement and Omnichannel Customer Experience Leading grocery retail group Ahold Delhaize USA has announced its retail media arm – AD Retail Media – will launch Edge, a…
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Demand to reach new audiences beyond retailer-owned channels is surging, and success will hinge on making access to offsite channels simple and seamless Koddi, the leading commerce media platform for enterprises, released new research that…
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The AI-native retail media offering complements existing recommendation and advanced site search platform - following growth in Australia and New Zealand Particular Audience, an AI-native retail media and personalisation company, has…
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Criteo, the global platform connecting the commerce ecosystem, announced the appointment of two seasoned leaders to expanded executive roles to advance its strategic priorities, effective immediately. The Company's new structure…
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Collaboration leverages ad serving technology, unified workflows, integrated billing and reporting to unlock mid-to-long-tail activation within Retail Media Networks Criteo, the global platform connecting the commerce ecosystem, and…
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With Amazon set to scale its CTV offering, to understanding how attention measurement is changing in modern marketing; there's a lot of martech highlights to catch up on; grab the latest in this week's martech highlights by MarTechSeries:…
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Stephen Howard-Sarin, MD of Retail Media, Americas at Criteo discusses the trends dominating the retail media space in this MarTech Series interview: __________ Hi Stephen, take us through your journey in retail media and the biggest…
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Empowering retailers and brands with greater flexibility, AI-driven automation, and scalable retail media solutions Criteo, the global platform connecting the commerce ecosystem, announced the launch of its Auction-Based Display…
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Algolia introduces an intuitive, AI-powered feature: Smart Groups. Smart Groups provides merchandisers and content managers greater control over how products and items are displayed across search results and category pages. This new…
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Retail media is in the news every week as retailers and brands worldwide expand and innovate their offerings. Retail media refers to retailers monetising their physical and digital assets by enabling advertisers to reach shoppers with…
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Partners (“MidOcean”), a premier New York-based alternative asset manager specializing in middle-market private equity, alternative credit investments and structured equity, announced the acquisition of GSTV (the “Company”), the…
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Tejas Manohar, Co-CEO at Hightouch chats about the platform's latest self-serve capabilities and the future of marketing in this MarTechSeries Interview: __________ Hi Tejas - tell us about yourself and your journey in the SaaS…
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Some deals don’t just make headlines—they reshape industries. T-Mobile’s $600 million acquisition of Vistar Media is one of those moments, signaling a seismic shift in programmatic video advertising and Digital Out-of-Home (DOOH). Think of…
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Starting today, businesses outside of North America can utilize Pacvue’s full suite of campaign management tools to optimize their Amazon DSP (Demand-Side Platform) campaigns Pacvue, the leading commerce acceleration platform that…
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Newman strengthens Button’s leadership team with deep expertise in retail media, revenue optimization and nearly two decades of experience working across top publishers, including Red Ventures and Time Inc. Button, the leader in mobile…
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Here's the latest in martech, from WPForms' new form builder to the benefits and tradeoffs of AI in martech and marketing: _________ Marketing and Marketing Tech Quote-of-the-Week! An interesting new feature of generative AI is its ability…
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Retail media represents a burgeoning avenue in the marketing landscape, where retailers leverage their digital platforms to offer advertising space to brands. This symbiotic relationship enables brands to target consumers directly on…
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Company's New Seamless Shopper Qualitative Study Clarifies Consumer Expectations As retail media evolves and outpaces all other forms of ad spending, it becomes more targeted, more effective for brands, and more valuable for retailers.…
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Using an industry-leading proprietary model, Pacvue provides a highly precise estimate of the incremental sales generated from marketing activities, enabling brands to optimize their ad strategy to have greater overall impact Pacvue, the…
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Latin America is rapidly emerging as a powerhouse in the retail media landscape. According to eMarketer, the region's retail media market, set to reach $2 billion in spending in 2024, boasts some of the highest returns on ad spending (ROAS)…
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