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retail sector

Evergage Acquires MyBuys to Heighten Cross-Channel Customer Experiences

Deal Accelerates Evergage’s Growth, Expanding its Footprint in Key Retail Vertical Leading real-time personalization platform provider, Evergage, announced the acquisition of MyBuys, a merchandising products business from digital advertising technology company, Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers – enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty and increase revenues. At the time of…