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Retail Technology

5 Key ABM Tactics for Retail during the COVID-19 Pandemic

COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

Microsoft Redefines the “Connected Store” Experience with New AI Product & Acquisition

The last time I went out to shop (this was in the pre-COVID-19 lockdown days), I couldn’t find my favorite peanut butter brand. The closest I got to finding one actually left me disappointed-- Because, the package had expired, and the label was missing! I wasted 30 minutes doing the drill. Has this happened to you as well? Must have… It's an ordeal everyone has to go through... Products and shops may differ-- experiences wouldn't. Microsoft understood the pain and took the opportunity to release a new-gen…

Veteran Retail Tech Entrepreneur, Donny Askin, Joins Newmine

Newmine, a retail technology and consulting firm and the innovator behind the first AI/ML returns reduction platform Chief Returns Officer®, announced today the appointment of Donny Askin as Executive Vice President and Partner Newmine, a retail technology and consulting firm and the innovator behind the first AI/ML returns reduction platform Chief Returns Officer, announced the appointment of Donny Askin as Executive Vice President and Partner. Donny has been a longtime advisor to Newmine and brings over four decades of…

Three Strategies to Transform Your Retail E-Commerce Business

The sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think. Strategies for implementing buy-online-pickup-in-store (BOPIS) and curbside pickup now dominate the conversation. In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies that reduce time-to-market and create engaging content that lead customers to shop online. Here are three strategies that focus on delivering great customer experiences that strengthen customer…

Wi-Fi Customer Engagement Meets NanoTech: mPhase Buys Out CloseComms Limited

SaaS-based Customer engagement platform CloseComms Limited is now part of mPhase Technologies. The Newport, UK-based Wi-fi tech company operated under the name “21:32”. With immediate effect, mPhase has acquired the assets of CloseComms to extend its product offerings in the nano-tech sector. The timing of this acquisition is at the front end of a sales cycle that will give mPhase its second stream of high-quality recurring revenue. mPhase is expecting the acquisition will drive its currently projected annual sales…

Mastercard and Diane von Furstenberg Partner to Deliver Curated Shopping Experience for Consumers and Insights for Store Associates

Partnership to also integrate brands shared focus on women’s empowerment efforts Mastercard and Diane von Furstenberg announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both…

Shoppers Demand New Standards to Combat Fake Reviews as Importance of Brand Trust Grows

Almost three quarters (73%) of consumers indicate the retail industry needs a new set of standards with severe punishment for violations to combat fake reviews Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest study, exploring the role of brand trust in consumer purchasing behavior and how brands can damage that trust. The research is based on survey responses from more than 10,000 consumers from the U.S., U.K., France, Germany, and…

TechBytes with Andrew McCasker, Chief Technology Officer at PreciseTarget

Tell us about the role and team/technology you handle at Precise Target. The team is a mix of data scientists and application developers. The data scientists design models and process billions of records to create consumer taste profiles for 220 million U.S. adults. The application developers create the platform that allows our brand and retail partners to target those new and potential customers and analyze results. How has Retail Tech industry evolved in the last decade or so? Predictive analytics, AI and machine…

MarTech Interview with Matt Gilbert, CEO at Pepperjam

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

More Than Half of Consumers Across the Globe Don’t Feel Recognized When Interacting With Businesses Digitally

New Experian research shows that identity and re-recognition are the keys to positive customer engagement Today's businesses need to deliver more than personalized products and offers, they need to deliver on customer expectations for security and convenience at every moment. Released Experian's annual Global Identity and Fraud Report found that the keys to meaningful online customer engagement are identifying and recognizing consumers time after time. The report found that while 95 percent of businesses are confident in…

Precima Presents the Latest Trends in Digital Shopper Personalization at NRF’s 2020 Big Show

Precima, a global retail strategy, analytics and cloud software company that provides data-driven solutions to retailers, is starting off the new year sharing impactful research on how shopper behaviors are changing the way retailers need to engage them in an Exhibitors Big Ideas session at the National Retail Federation’s Big Show 2020. The session, which includes data and insights from the latest research from IDC, sponsored by Precima, titled: Personalization is Driving Digital Food Retailing, will be presented by…

STRATACACHE Announces Strategic Technology Partnership with Hakuhodo DY Holdings

Leading global marketing technology solutions provider STRATACACHE announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more…

The Lead Announces the Foremost 50 of 2019

The Annual List Features the Leading Digital Native and Direct-To-Consumer Brands Who Were Built for Innovation & Continue to Embrace Technology to Transform Their Businesses & the Industry. The Lead has released the 2019 Foremost 50, an annual list recognizing high-growth, breakout, digital native and direct-to-consumer brands that are reinventing and redefining the future of fashion and retail. The Foremost 50 selection process and list are designed not only to recognize groundbreaking companies but also to…

NRF Vision 2020 Update: Channable Debuts in the US with New BigCommerce Integration

Channable has Launched BigCommerce Integration and PPC Price Extension Functionality at NRF Vision 2020  Today, Channable, a leading provider of retail solutions that optimize product and service go-to-market strategies and online advertising, announced the US debut of its Channable platform at NRF Vision 2020. Due to customer demand, the company also announced its BigCommerce integration and PPC Price Extension functionality. Read More: KWI Unveils New, Dynamic Improvements to Its POS Platform ... Channable Leveraging…

Prediction Series: Interview with James Barlow, Country Manager UK & Ireland at Akeneo

Tell us about the most astonishing development you predict for B2B marketplaces? The rise of blockchain-based B2B marketplaces for trustworthy relationships. In 2020, we’ll see a continued rise in specialized B2B marketplaces to meet the needs of highly specialized buyers and sellers in vertical markets. Complex B2B services usually require workflow and collaboration tools to drive significant efficiencies for buyers and suppliers, as well as build trust between buyers and sellers. A great example is how Honeywell has…

Nielsen Global Connect Acquires Merchandising and Analytics Solutions Leader Precima®

Nielsen Global Connect announced today that it has completed its acquisition of Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. (NYSE: ADS). Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions. This deal brings Precima’s loyalty data-backed…

PlumSlice Labs Announces Its Product Platform for Brands and Retailers

The Product Platform is designed to be the single place retailers and brands go for all things product PlumSlice Labs announced the PlumSlice Product Platform, an innovative solution designed to bridge complex business processes around the product lifecycle. The Product Platform provides consistency, real-time workflow and alerts, automation, analytics and reporting across the organization.  All elements of this platform are focused on ease of customer shopping. Marketing Technology News: RingCentral Named a November…

Softeon to Feature Powerful Fulfillment Suite at NRF Big Show 2020 in New York City

Softeon, a global supply chain software provider with the industry's best record of customer success, will be demonstrating its powerful fulfillment suite of solutions as part of the National Retail Federation’s “Big Show,” held at the Javits Center in New York City from Jan. 12-14, 2020, in Booth 3942. Softeon’s roster of retail and eCommerce customers continues to grow and includes companies in apparel, shoes, jewelry, hard goods, C-stores and more. Christopher Teufel, CIO of Omnichannel retailer Duluth Trading…

NRF 2020: Sensormatic to Showcase Connected Retail Tech Solutions

Johnson Controls announced its leading global retail solutions portfolio, Sensormatic Solutions, will showcase its latest retail tech product innovations at NRF 2020: Retail’s Big Show - Jan. 12-14, at the Jacob K. Javits Convention Center in New York City. By combining insights into retail inventory, shopper traffic, and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps retailers create unique shopper experiences. Sensormatic Solutions is the leading global retail technology…

Shekel Brainweigh Brings Autonomous Shopping, AI Retail Breakthroughs to NRF 2020 Vision

At the NRF Vision 2020, Shekel Brainweigh will unveil its breakthrough autonomous shopping and  AI retail products, to expand into the world’s first autonomous micro-market solution At the NRF Vision 2020, Shekel Brainweigh will unveil its breakthrough autonomous shopping and  AI retail products. Shekel’s solutions are integrated into visionary products from retail tech leaders, including Intel, HP, and Hitachi and will be on full display at partner booths and at its own booth #5880. Shekel is the leader in advanced…