Matter Equips Brands with Curated Content to Engage Remote Audiences in 2020

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Integrated PR Agency’s Creative Team Elevates Brands’ Storytelling with Live Video, Animation, Podcasts and More, Forging Consumer Connections

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces continued momentum across its creative team, highlighted by growing demand for live and remote video offerings, virtual events and podcast production, as well as notable award wins for its client work. In 2020, the team executed over 150 projects for nearly 70 client partners across healthcare, B2B technology, retail technology, cybersecurity, non-profit and consumer markets.

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Original Programming Binds Brands with Customers

As brands sought new vehicles to deliver interactive digital content to keep customers engaged throughout 2020, Matter saw original programming gain explosive traction, mainly for assets leveraging remote video production, animation and motion graphics, and podcast services. From conception and design to production and distribution, Matter’s creative professionals create, manage and measure engagement for content large and small for clients, including Hitachi, Cisco , RSM and Monotype.

“While this year’s disruptions brought traditional video production nearly to a halt, we quickly switched gears to continue to help clients execute essential communication and brand experiences through a combination of contact-less and remote solutions,” said Tim Bradley, Executive Producer and Vice President of Video Services at Matter. “Our talented producers, editors, designers and animators delivered high-performance assets for our client partners this year, and we look forward to continued growth together in 2021.”

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Virtual Events Venture On

As in-person events embrace digital platforms for the foreseeable future – including CES, RSAC and NRF – Matter’s virtual event capabilities continue to expand, offering brands strategic opportunities to create interactive, digital experiences and reach key audiences. With nearly 10-years of experience producing live video content, the team continues to execute virtual events, webinars and product launches for clients, including International Microwave Symposium (IMS), New England Venture Capital Association (NEVCA) and Veracode.

“Matter produced our first virtual awards show, full spectrum. Our 8-year-old event typically brings 1000+ attendees to the House of Blues, and Matter helped us pivot online with class and creativity – delivering unbelievable reviews,” said Ari Glantz, Director, New England Venture Capital Association. “The Matter team is great to work with, balancing laid-back creativity with organized professionalism. Highly recommended.”

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