Kochava Foundry Delivers AdTech’s Need For Customized Analytics Services
Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns.
The Kochava Foundry is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom incremental medialift analysis, user lifecycle tools, predictive churn, and customer lifetime value (LTV) models to increase retention.
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“The app and connected device marketplace is growing at exponential rates,” said Grant Simmons, Vice President of Kochava Foundry. “Our mission is to provide tailored services and custom research for brands to meet their unique business and marketing campaign goals through our robust team of leading industry experts.”
The Foundry team is adept at identifying strategies to optimize a channel or partner and verifying that campaign data is legitimate or the presence of bad actors through detailed fraud analysis used by Fortune 500 brands to uncover and remove unethical and costly ad fraud.
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Kochava Foundry key services include:
- Incremental campaign medialift analysis through advanced measurement and incrementality
- Industry-leading insights and analytics
- Fraud auditing of campaign data
The Foundry team has performed numerous in-depth analyses for big brands and Fortune 500 companies on all media channels. Additionally, they have provided recommendations for marketers working with over the top (OTT), digital out of home (DOOH), and connected TV (CTV) channels.
“Real-time analytics alone isn’t evidence enough to make million-dollar ad spend decisions,” continued Simmons. “In an age where big data has become noisy, Kochava Foundry adds a magnifying lens to mine for the hidden gems in your data.”
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