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For Highly Reputable Senders, 91 Percent of Emails Reach Their Intended Audience—Compared to 70 Percent or Less for All Other Senders

New Research From Return Path Shows Sender Reputation and Email Deliverability Are Tightly Linked Email data solutions provider Return Path released its 2019 Sender Score Benchmark. Using comprehensive data from Sender Score and Return Path’s Reputation Network, this annual report provides expert analysis and insights on how reputation impacts inbox placement for commercial email senders. “Sender reputation offers unique insight into the source of each email, making it a key factor in those filtering decisions.” Based…

TechBytes with Scott Ziegler, SVP of Product Management, Return Path

Tell us about your role and the team you work with at Return Path. My name is Scott Ziegler and I am senior vice president of product management at Return Path. In my role, I set the strategic direction for Return Path’s product portfolio by leveraging input from customers and analyzing market trends. I joined Return Path in 2014 and have led product teams in email optimization, consumer insight, and data. You may catch me at conferences or events as I am active in the email community as well as the product management…

New Research Shows Marketers Who Focus on Subscriber Engagement Get More Email Delivered to the Inbox

Return Path Partners with Demand Metric to Study Marketers’ Understanding of Subscriber Engagement, the Tactics They Use to Improve Engagement, and How These Things Impact Email Deliverability and Overall Effectiveness In partnership with global research firm Demand Metric, leading email solutions provider Return Path  released a new research report, The State of Email Engagement. Following on the results of last year’s The State of Email Marketing report, this new research sought to understand the impact of subscriber…

Return Path Enhances Product Suite with Free Tools to Improve Email Security and Sending Practices

New Universal Feedback Loop and Return Path Blocklist Are Among the Latest Innovations Designed to Optimize Email Marketing Effectiveness Reaching the inbox is critical to driving revenue through the email channel. Any number of factors can lead to poor deliverability, but spam complaints and blacklisting are among the most common. Global data solutions provider Return Path announced two new tools to help marketers combat these issues and improve email deliverability. Universal Feedback Loop: Feedback loops allow…

Global Inbox Placement Is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short

Return Path’s 2018 Deliverability Benchmark Report Finds Global Inbox Placement Has Increased by Five Percentage Points Year over Year According to new research from data solutions provider Return Path, nearly one in six commercial emails worldwide fails to reach its intended target. The 2018 Deliverability Benchmark report reveals that 85 percent of email was delivered to the inbox over the past 12 months. While this represents an increase of five percentage points over the 2017 global inbox placement average, a full 15…

Return Path Launches Comprehensive Deliverability Data for Email Service Providers

The Return Path Partner Platform Offers an Innovative Way for Email Service Providers to Monitor Deliverability Issues Across Their Entire Customer Base Leading email solutions provider Return Path introduced a groundbreaking new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.For an ESP, managing email…

New Return Path Interface Provides Actionable Insights to Monitor and Improve Email Deliverability

The Return Path Platform Offers an Innovative Way for Customers to Monitor Key Deliverability and Reputation Metrics, Identify Potential Issues, and Take Action to Resolve Them Global email solutions provider Return Path introduced the latest innovation to its industry-leading product suite: the new and completely reimagined Return Path Platform. This advanced user interface combines Return Path’s core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program,…

Don’t Fall for These “Urban Myths” About Email Marketing!

We’ve all heard the story about the snake that survives being flushed down the toilet and now lives in the sewers of New York City… or the one about the traveler who wakes up in a bathtub full of ice and discovers he’s missing a kidney. These urban myths live on through word of mouth and their sensational twists and turns never fail to thrill— but some people actually believe they’re true. The world of email marketing has its own set of urban myths — beliefs and “conventional wisdom” that have been passed down over the…

Twenty Percent of Global Commercial Email Fails to Reach the Inbox

One in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from data solutions provider Return Path. This new research reveals that just 80 percent of email is delivered to the inbox, while the remainder—a full 20 percent—is diverted to spam folders or goes missing. The report’s findings are relatively consistent with the company’s 2016 and 2015 benchmarks, which reported a 79 percent global inbox placement rate. While this rate has improved slightly in…