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Revenue Management

CSG Extends Relationship With Mediacom Communications Through 2025

CSG and Mediacom Communications today announced an extension to their 23-year relationship, with CSG continuing as the sole provider of billing services to all of Mediacom’s customers through 2025. “Mediacom is committed to ensuring our customers remain our number one priority by providing an experience that is simple and seamless, while providing them with the best communications technology in the market,” said Tapan Dandnaik, senior vice president, customer service and financial operations, Mediacom Communications. “We…

How Sales Leaders can Optimize Their Pipelines to Keep Sellers Motivated Amid Disruption

As businesses close the books on a tumultuous quarter, sales organizations are under increasing pressure to deliver on revenue commitments for the remainder of the year. Marketing and sales teams are scrambling to stay aligned with one another as they reevaluate the sales pipeline — and with their CFOs to ensure accurate forecasts and timely operational changes. This article will help you to optimize your sales pipelines and to maintain an emphatic connection with your customers amid COVID-19 lockdown. Shake-Away…

Fox Corporation Announces Executive Promotions in Advertising Sales Organization

Sports Ad Sales Team Expands with Addition of Brian Nyemchek Fox Corporation announced the promotion of several executives in its advertising sales organization as well as the expansion of the leadership of its sports sales team. Michael Falco was promoted to Executive Vice President of Revenue Management and Strategy. He most recently served as Senior Vice President of Sports Sales. Since joining FOX in 2006 as an Account Executive, Falco has helped to grow FOX Sports' revenue. Marketing Technology News: Whatfix…

How Real-Time Revenue Attribution Can Unlock More Revenue Per Visitor

Today’s most successful online publishers are operating according to a fundamental business truth: You have to spend money to make money. For publishers, this increasingly means investing in paid promotions of their content in order to find new audiences and the revenue that comes with them. Paid traffic has emerged as the most efficient means of growing an audience in the publishing realm. However, as more premium publishers catch on to the value of paid content distribution, too many of them are stopping short when it…

Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership Hearst Television, a subsidiary of Hearst, and FreeWheel, A Comcast Company, announced that they have partnered to offer a scalable, premium over-the-top (OTT) video solution to advertisers. Hearst Anyscreen, Hearst Television’s OTT advertising product, will use FreeWheel’s Monetization and Revenue Management (MRM) platform to enhance and expand access to premium OTT video inventory. This will allow…