Browsing Tag

Rytis Lauris

Omnisend Research: Half of Ecommerce Marketers Don’t Segment Contacts, Despite Higher Revenue With Targeted Messages

Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using Segments to Target Their Campaigns Omnisend, omnichannel marketing automation platform for ecommerce, has released new data concerning the segment adoption rate for marketers. Despite proven results earned with targeting campaigns, ecommerce marketers are still reluctant to begin…

Omnisend Research: Email Newsletters Sent at 8 A.M. Perform the Best in Open, Click-Through Rate, and Number of Orders

Omnisend  Annual Research on Email Newsletters Analyzing the Best Times to Send Campaigns Finds That Emails Sent at 8 am Perform the Best Omnichannel marketing platform built for ecommerce, Omnisend, has released a report analyzing over 2 billion campaigns sent by marketers using the platform. According to the research, timing for email newsletter campaigns was most effective just before the normal workday at 8 a.m. These campaigns earned an open rate of 20.32% and a click-through rate of 7.79%. Orders were highest…

Omnisend Research: 60% of Growing Ecommerce Brands Are Looking to Implement an Omnichannel Strategy in 2019

Growing Ecommerce Brands with 12k or Fewer Subscribers Are More Likely to Prioritize Email Marketing over Integration of Several Channels in Their Marketing Strategies. However, Most Survey Respondents Stated That They Were Very Likely to Implement an Omnichannel Marketing Strategy During This Year Omnisend, omnichannel marketing automation platform for ecommerce, has surveyed smaller ecommerce brands who have joined the platform in the past year. These ecommerce marketers were primarily focused on email marketing as a…

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger…

Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not Omnisend, omnichannel marketing automation platform for E-Commerce, released new research on the effect of the number of channels used by a brand on customer relationship. Results favored using an omnichannel campaign for E-Commerce: when an E-Commerce brand used three or more channels in an automation workflow campaign, that campaign…