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sales & marketing

RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides…

BoostUp.ai Raises $6.25 Million to Accelerate Predictable Revenue for B2B Companies

Company Has Tripled Revenue, Doubled Headcount in 2020 BoostUp.ai announced $6.25 million in new funding to unify data from sales, marketing and customer success in a single platform to better predict revenue and optimize customer lifetime value for B2B companies. The round was led by Canaan Partners, with participation from Emergent Ventures, BGV, MFV Partners and Correlation Ventures, as well as executives from Okta, Marketo, New Relic, Google and Palo Alto Networks. Having already tripled revenue and doubled headcount in…

Upland Software’s Latest Product Release Unlocks the Potential of the Enterprise Revenue Team

Upland introduces deeper collaboration, productivity, and insight capabilities designed to increase sales velocity Upland Software, Inc., a leader in cloud-based tools for digital transformation, unveiled its latest product release featuring new capabilities – powered by key integrations with Tableau, Quip, and Microsoft – designed to support revenue teams who need to accelerate growth within their 2020 pipeline amidst a challenging environment. "As we move into the fall with continued uncertainty due to the pandemic,…

New Sales Solution Capitalizes On Leading Indicators To Unlock Growth

AI-driven coaching experience builds stronger managers, more productive reps People.ai announced the general availability of its new Sales Solution for sales reps and front-line sales managers. This product puts AI-powered recommendations and leading indicators at the center of the coaching experience. Now, sales teams can anticipate risk, take action and proactively drive to desired results. "Splunk's number one goal is customer success, and tools like People.ai are fundamental to our mission. Using People.ai's new…

Xenon arc Unveils Groundbreaking Voice of Customer Study Results

Call to action for materials producers to address often-overlooked customer segment Xenon arc, a leading data-driven marketing and sales organization, announced the release of their 2020 Voice of Customer study, an in-depth investigation of small-to-mid-sized business customers (SMBs) in the Materials Industry – focusing on their experience, requirements and preferences. The study dives deep into defining the customer journey, from the development of a need all the way through to post-purchase support and reordering.…

Avtex Achieves the 2020/2021 Inner Circle for Microsoft Business

Avtex is honored by Microsoft for achieving outstanding sales achievement and innovation Avtex, a customer experience (CX) consulting and technology company, announced that it has achieved a number of Microsoft awards stemming from its innovation and sales achievement, including being named to the 2020/2021 Inner Circle for Microsoft Business Applications and being recognized as a finalist of the Intelligent Sales & Marketing 2020 Microsoft Partner of the Year Award. For achieving the highest annual attainment of…

Demandbase Releases Findings From ABM Market Research Study

Study indicates that ABM budgets are rising, and early adopters show strong results Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

How MarTech Leaders Unlock CRM Success in 2020 and Beyond

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization's sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You will meet with little internal resistance when introducing an advanced web meeting system or social media platform. But, woe betides if you’re unveiling a new or updated CRM system. That one is the poison chalice because of its impact on every facet of your…

CloudKettle Adds Salesforce MVP Eliot Harper

CloudKettle Inc. is excited to welcome Salesforce MVP Eliot Harper to the team. Eliot has joined as a Senior Marketing Technology Architect and will further strengthen the growing Salesforce Partner. Marketing Technology News: Pega Appoints Hayden Stafford as President of Global Client Engagement Eliot Harper has been recognized, by Salesforce, as a member of their MVP program and is widely acknowledged as an expert in marketing technology and Salesforce Marketing Cloud. He has written books on Marketing Cloud,…

HSMAI Recognizes Brand USA’s Marketing Campaigns as Best-In-Class With Eight Adrian Awards

The Six Gold and Two Silver Adrian Awards Were Presented to Brand USA President and CEO and Chief Marketing Officer on Tuesday, Jan. 21, 2020, in New York City Brand USA's innovative marketing campaigns and new video streaming network were recognized by the Hospitality Sales & Marketing Association International (HSMAI) for excellence in digital and integrated marketing at the 63rd HSMAI Adrian Awards dinner in New York City. The awards, which celebrate those who are making the future of hospitality and marketing even…

MarTech Interview with Austin Rolling, CEO at Outfield

"Businesses that have Outside Sales and Marketing teams will need to become smarter about how to get the most ROI out of their resources" Journey into Tech Hi Austin, tell us about your role and journey into Technology. What inspired you to take up the role at Outfield? I am the Co-founder and CEO of Outfield, which is a web and mobile app designed for Field Sales and Marketing programs. I began my journey at the age of 20 when I started my first company. It was a fashion website where I imported apparel from different…

Kaloom Announces Hitendra Sonny Soni as SVP of Worldwide Sales & Marketing

An industry veteran leads Kaloom’s advance to bring solutions to service providers worldwide Kaloom, an emerging leader in fully automated data-center and edge networking software, appoints Hitendra Sonny Soni as Senior Vice President of Worldwide Sales and Marketing. With over 25 years of experience in sales, business development and marketing in the data center and cloud networking, converged infrastructures and management solutions, Sonny is taking the lead on Kaloom’s global sales and marketing operations.…

Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…

Jobber Launches New Automated Sales & Marketing Features to Help Home Services Companies Grow Their Businesses

Jobber, the leading provider of home service management software, announced the launch of several new features, including online booking, automated customer quote follow-ups, and integrations with marketing automation platform Mailchimp and online task automation tool Zapier. With the addition of these new capabilities, home service businesses—such as landscapers, electricians, plumbers, HVAC technicians, painters, cleaners and more—can grow their businesses, cut back on busy work, and stand out from their competitors.…

TechBytes with Dave Brunswick, VP of Solutions at Cleo

Tell us about your role and the team/technology you handle at Cleo. In my current role as VP of Solutions, I lead the solutions team which sits at the intersection between business and technology at Cleo. We work with our customers to understand their end-to-end business processes, where they might be experiencing challenges, and show how Cleo’s technology can fix those issues. Our key focus is on technology for ecosystem integration – enabling our customers to build out end-to-end integrations between their partner…

MarTech Interview with Tim Vanderhook, CEO at Viant

"Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets and those two channels are all about video." Tell us about your role and journey into Technology. What inspired you to start at Viant? As Co-Founder and CEO of Viant, I drive the overall direction and business strategy for the company. 20 years ago when my brothers and I started the business, Digital Advertising was in its infancy and we were just learning how to buy and sell ads as entrepreneurs. I realized…

Microland Names Ashish Mahadwar as President for Global Sales & Marketing

Microland, India's leading digital IT transformation company announced that Ashish Mahadwar will be joining the Bangalore-headquartered company as President, Global Sales and Marketing based out Microland's San Jose office in the US. Mahadwar brings to the position the ability to accelerate innovation and global scale, in honor of evolving client needs. A diversified global career of over 30 years has prepared Mahadwar to scale application, infrastructure and consulting capabilities globally. He was most recently Chief…

User Reviews Place DiscoverOrg and ZoomInfo at the Top in G2 Crowd’s Summer Sales & Marketing Intelligence Reports

B2B Data Intelligence leaders jointly earn high positions for customer satisfaction and market presence DiscoverOrg’s market-leading sales and marketing intelligence platforms, DiscoverOrg and ZoomInfo, topped the rankings in multiple categories in G2 Crowd’s Summer 2019 Grid Reports for Sales Intelligence, Market Intelligence, and Marketing Account Intelligence. Together, the platforms were honored with 17 top-3 category placements and were featured in 9 Grid Reports across 3 categories. DiscoverOrg and ZoomInfo…