Browsing Tag

sales & marketing

TravelNet Solutions, Makers of Award-Winning Hospitality Software TRACK, Hires Industry Leaders

TravelNet Solutions, a leading provider of integrated software and marketing solutions for the hospitality industry including TRACK, ResortsAndLodges.com, ATLAS, and Digital Marketing Services, is proud to announce the hiring of hospitality industry leaders, Michelle Marquis and Jeff Robertson. Michelle will serve as Chief Revenue Officer to help grow and strengthen all solution areas for TravelNet Solutions and serve on the firm’s Executive Team. Jeff will serve as Vice President of Marketing and be accountable for…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Crew (Email Marketing), Sportsdigita (Sales & Marketing), Vonage (Customer Experience Management), InMobi (Native & Programmatic Advertising), to GoDaddy (E-Commerce and Mobile Commerce). Crew Launches Crew Email, the First Fully Unified Inbox, Custom Built for Frontline Employees Crew, the #1 digital workplace for frontline teams, has launched Crew Email, a feature designed…

Combining Technology with Video Creates Sales & Marketing Champions

By harnessing relevant data, AI and machine learning, companies can ensure that personalization and automation are applied to achieve greater efficiencies, finds Frost & Sullivan The marketing solution glut during the lockdown made it challenging for businesses to break through the clutter. Data, AI and automation have become must-have tools for marketers and companies to efficiently reach their target audience and form deeper, more personal connections. Video is emerging as a vital tool for creating unique and rich…

Marena Cosmos Streamlines Enterprise Marketing with IMPGO

AI-Powered Integrated Marketing Platform Aligns Sales & Marketing Teams with Custom-Built Account-Based Marketing Hub Marena Cosmos, an award-winning digital agency, simplifies enterprise marketing with its customizable integrated marketing platform IMPGO or better known as the IMP. IMPGO's flexible, AI-powered marketing technology integrates brand, content, and digital asset management for enterprise marketing and sales automation success. The team at Marena Cosmos led by Jack Weiss, President/CTO, Kathy Marena,…

Industry Recognition for VanillaSoft CRO Darryl Praill

Named a Top 50 Keynote Speaker of 2020; Sales Experts Channel ‘Trailblazer’ VanillaSoft, a leading sales engagement technology company, is pleased to announce that CRO Darryl Praill has recently received some high profile industry recognition. Marketing Technology News: Avaya Appoints Rob Theis to Its Board of Directors For the second consecutive year, Praill has been named to the list of ‘Top 50 Keynote Speakers’ by Top Sales World. As they noted, “opportunities for delivering live keynotes have been severely…

Home Instead Australia Leverages SugarCRM to Revolutionise Care Delivery and Engagement With Seniors

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that Home Instead Australia has expanded its relationship with SugarCRM through extended use of its time-aware CX platform to deepen its engagement with clients, their families and the community and to deliver more personalised care and experience. With the growing number of seniors increasing sharply, Home Instead Australia’s commitment towards supporting seniors, their families and the communities remain unwavering. They understand that great…

Clari Appoints Steve Gentry as Chief Security Officer

Clari, the revenue operations leader, announced that Steve Gentry is joining the company as its Chief Security Officer (CSO). Bringing nearly 20 years of expertise in information security, Gentry will lead Clari's security team to ensure the highest level of privacy and data protection for the company's enterprise customers. "The privacy and security of our customers' data is central to our business," said Venkat Rangan, CTO, Clari. "We're excited to welcome a security expert like Steve that has both the passion and…

Casepoint Expands Sales and Marketing Leadership as Growth Surge Continues

Casepoint expands team and accelerates market penetration with end-to-end cloud-based data discovery solution, despite ongoing pandemic Casepoint, a leader in cloud-based legal technology solutions, announced the appointment of three key positions in the Sales & Marketing department. Seasoned sales executive Tom Disantis joins Casepoint as vice president of sales, and product marketing executive Richa Dhanda joins as vice president of marketing. Additionally, Amit Dungarani, who has helped lead Casepoint's Sales &…

RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides…

BoostUp.ai Raises $6.25 Million to Accelerate Predictable Revenue for B2B Companies

Company Has Tripled Revenue, Doubled Headcount in 2020 BoostUp.ai announced $6.25 million in new funding to unify data from sales, marketing and customer success in a single platform to better predict revenue and optimize customer lifetime value for B2B companies. The round was led by Canaan Partners, with participation from Emergent Ventures, BGV, MFV Partners and Correlation Ventures, as well as executives from Okta, Marketo, New Relic, Google and Palo Alto Networks. Having already tripled revenue and doubled headcount in…

Upland Software’s Latest Product Release Unlocks the Potential of the Enterprise Revenue Team

Upland introduces deeper collaboration, productivity, and insight capabilities designed to increase sales velocity Upland Software, Inc., a leader in cloud-based tools for digital transformation, unveiled its latest product release featuring new capabilities – powered by key integrations with Tableau, Quip, and Microsoft – designed to support revenue teams who need to accelerate growth within their 2020 pipeline amidst a challenging environment. "As we move into the fall with continued uncertainty due to the pandemic,…

New Sales Solution Capitalizes On Leading Indicators To Unlock Growth

AI-driven coaching experience builds stronger managers, more productive reps People.ai announced the general availability of its new Sales Solution for sales reps and front-line sales managers. This product puts AI-powered recommendations and leading indicators at the center of the coaching experience. Now, sales teams can anticipate risk, take action and proactively drive to desired results. "Splunk's number one goal is customer success, and tools like People.ai are fundamental to our mission. Using People.ai's new…

Xenon arc Unveils Groundbreaking Voice of Customer Study Results

Call to action for materials producers to address often-overlooked customer segment Xenon arc, a leading data-driven marketing and sales organization, announced the release of their 2020 Voice of Customer study, an in-depth investigation of small-to-mid-sized business customers (SMBs) in the Materials Industry – focusing on their experience, requirements and preferences. The study dives deep into defining the customer journey, from the development of a need all the way through to post-purchase support and reordering.…

Avtex Achieves the 2020/2021 Inner Circle for Microsoft Business

Avtex is honored by Microsoft for achieving outstanding sales achievement and innovation Avtex, a customer experience (CX) consulting and technology company, announced that it has achieved a number of Microsoft awards stemming from its innovation and sales achievement, including being named to the 2020/2021 Inner Circle for Microsoft Business Applications and being recognized as a finalist of the Intelligent Sales & Marketing 2020 Microsoft Partner of the Year Award. For achieving the highest annual attainment of…

Demandbase Releases Findings From ABM Market Research Study

Study indicates that ABM budgets are rising, and early adopters show strong results Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

How MarTech Leaders Unlock CRM Success in 2020 and Beyond

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization's sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You will meet with little internal resistance when introducing an advanced web meeting system or social media platform. But, woe betides if you’re unveiling a new or updated CRM system. That one is the poison chalice because of its impact on every facet of your…

CloudKettle Adds Salesforce MVP Eliot Harper

CloudKettle Inc. is excited to welcome Salesforce MVP Eliot Harper to the team. Eliot has joined as a Senior Marketing Technology Architect and will further strengthen the growing Salesforce Partner. Marketing Technology News: Pega Appoints Hayden Stafford as President of Global Client Engagement Eliot Harper has been recognized, by Salesforce, as a member of their MVP program and is widely acknowledged as an expert in marketing technology and Salesforce Marketing Cloud. He has written books on Marketing Cloud,…

HSMAI Recognizes Brand USA’s Marketing Campaigns as Best-In-Class With Eight Adrian Awards

The Six Gold and Two Silver Adrian Awards Were Presented to Brand USA President and CEO and Chief Marketing Officer on Tuesday, Jan. 21, 2020, in New York City Brand USA's innovative marketing campaigns and new video streaming network were recognized by the Hospitality Sales & Marketing Association International (HSMAI) for excellence in digital and integrated marketing at the 63rd HSMAI Adrian Awards dinner in New York City. The awards, which celebrate those who are making the future of hospitality and marketing even…